{"id":3514,"date":"2023-02-01T13:17:20","date_gmt":"2023-02-01T13:17:20","guid":{"rendered":"https:\/\/www.ppcshield.io\/?p=3514"},"modified":"2024-02-18T09:18:16","modified_gmt":"2024-02-18T09:18:16","slug":"smart-vs-search-google-ads-campaigns","status":"publish","type":"post","link":"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/","title":{"rendered":"Google Ads Smart vs Search campaigns: all you need to know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3514\" class=\"elementor elementor-3514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72d13685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72d13685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b201629\" data-id=\"3b201629\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783c4ff elementor-widget elementor-widget-heading\" data-id=\"783c4ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Smart vs Search Campaigns: Which Should You Use in 2024?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25adb1 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"5e25adb1\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c230298 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"7c230298\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 489.2 489.2\" style=\"enable-background:new 0 0 489.2 489.2;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M177.8,238.1c0,4.5-3.6,8.1-8.1,8.1h-30.4c-4.5,0-8.1-3.6-8.1-8.1v-30.4c0-4.5,3.6-8.1,8.1-8.1h30.4    c4.5,0,8.1,3.6,8.1,8.1V238.1z M241.3,207.8c0-4.5-3.6-8.1-8.1-8.1h-30.4c-4.5,0-8.1,3.6-8.1,8.1v30.4c0,4.5,3.6,8.1,8.1,8.1h30.4    c4.5,0,8.1-3.6,8.1-8.1V207.8z M304.8,207.8c0-4.5-3.6-8.1-8.1-8.1h-30.4c-4.5,0-8.1,3.6-8.1,8.1v30.4c0,4.5,3.6,8.1,8.1,8.1h30.4    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class=\"jet-listing-dynamic-field__content\">February 1, 2023<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3cfb1e elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4b3cfb1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ppcshield.io\/blog\/category\/google-ads-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>Google Ads Guides<\/span><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653ef00f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"653ef00f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21487d7b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21487d7b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62977278\" data-id=\"62977278\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37321c4d elementor-widget elementor-widget-image\" data-id=\"37321c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1da94e2b\" data-id=\"1da94e2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b4c4ab elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41b4c4ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">Kateryna Umanets<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df32071 elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"df32071\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373a0e21 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"373a0e21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #242729;\"><a style=\"color: #242729;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\" rel=\"noopener\">Head of Content, PPC Shield<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d44084 elementor-hidden-desktop elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69d44084\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c44283d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c44283d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55d25293\" data-id=\"55d25293\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3363d59b elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"3363d59b\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.ppcshield.io\/support\/\">Home<\/a><\/span><\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76bb1bb6 elementor-widget elementor-widget-image\" data-id=\"76bb1bb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-for-beginner-PPC-managers.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Recommendation to start with Smart campaigns\" data-elementor-lightbox-description=\"What campaign type is better for you? Smart or Search? \" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwNSwidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvU21hcnQtY2FtcGFpZ25zLWZvci1iZWdpbm5lci1QUEMtbWFuYWdlcnMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-for-beginner-PPC-managers.png\" class=\"attachment-full size-full wp-image-3505\" alt=\"All you need to know about search vs smart campaigns\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-for-beginner-PPC-managers.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-for-beginner-PPC-managers-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-for-beginner-PPC-managers-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Read this article to learn about Smart campaigns, compare them to Search and decide for yourself!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21efce3b elementor-widget elementor-widget-text-editor\" data-id=\"21efce3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here is an ultimate guide to Smart and Search campaigns, differences between them and optimization tips. First, let&#8217;s walk through the main types of Google Ads campaigns. <br \/><strong>If you already know the basics, navigate to the<\/strong> <strong>following sections:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d1cffbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1cffbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7920aaec\" data-id=\"7920aaec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f9e9c1 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"35f9e9c1\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#smart\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 260.771 260.771\"><g><path d=\"m172.489,50.811c-22.048-14.561-49.42-16.623-75.095-5.66-16.099,6.874-28.84,19.31-35.877,35.019-7.332,16.367-9.425,33.665-6.054,50.025 3.154,15.306 10.844,29.117 22.237,39.941 10.603,10.073 16.685,24.489 16.685,39.551v15.49c0,4.275 1.916,8.259 5.257,10.93l11.411,9.118c0.476,0.38 0.749,0.947 0.749,1.555 0,7.714 6.276,13.99 13.99,13.99h9.187c7.714,0 13.99-6.276 13.99-13.99 0-0.608 0.272-1.175 0.747-1.555l11.413-9.119c3.34-2.67 5.256-6.654 5.256-10.929v-15.494c0-14.952 6.188-29.469 16.979-39.829 15.166-14.561 23.518-34.153 23.518-55.168-2.84217e-14-25.774-12.858-49.654-34.393-63.875zm-35.52,195.969c0,1.098-0.893,1.99-1.99,1.99h-9.187c-1.097,0-1.99-0.893-1.99-1.99 0-4.275-1.916-8.259-5.257-10.93l-11.411-9.118c-0.476-0.38-0.749-0.947-0.749-1.555v-9.679h48v9.679c0,0.608-0.273,1.175-0.748,1.555l-11.413,9.119c-3.34,2.67-5.255,6.653-5.255,10.929zm17.719-43.281h-48.599c-1.472-16.059-8.615-31.129-20.123-42.063-20.641-19.609-25.813-48.868-13.498-76.36 5.799-12.945 16.325-23.205 29.638-28.889 9.354-3.994 18.951-5.974 28.33-5.974 12.582,0 24.77,3.564 35.44,10.611 18.163,11.994 29.006,32.129 29.006,53.863 0,17.717-7.042,34.235-19.829,46.512-11.639,11.175-18.867,26.327-20.365,42.3z\"><\/path><path d=\"m130.385,29.333c3.313,0 6-2.687 6-6v-17.333c0-3.313-2.687-6-6-6s-6,2.687-6,6v17.333c1.42109e-14,3.314 2.687,6 6,6z\"><\/path><path d=\"m202.996,33.591l-12.256,12.257c-2.343,2.343-2.343,6.142 0,8.485 1.172,1.171 2.707,1.757 4.243,1.757s3.071-0.586 4.243-1.757l12.256-12.257c2.343-2.343 2.343-6.142 0-8.485-2.344-2.343-6.143-2.343-8.486,0z\"><\/path><path d=\"m239.073,108.688h-17.333c-3.313,0-6,2.687-6,6s2.687,6 6,6h17.333c3.313,0 6-2.687 6-6s-2.687-6-6-6z\"><\/path><path d=\"m199.225,175.042c-2.343-2.343-6.143-2.343-8.485,0-2.343,2.343-2.343,6.142 0,8.485l12.256,12.256c1.171,1.171 2.707,1.757 4.243,1.757s3.071-0.586 4.243-1.757c2.343-2.343 2.343-6.142 0-8.485l-12.257-12.256z\"><\/path><path d=\"m61.545,175.042l-12.256,12.256c-2.343,2.343-2.343,6.142 0,8.485 1.171,1.171 2.707,1.757 4.243,1.757s3.071-0.586 4.243-1.757l12.256-12.256c2.343-2.343 2.343-6.142 0-8.485-2.343-2.343-6.143-2.343-8.486-2.84217e-14z\"><\/path><path d=\"m39.031,108.688h-17.333c-3.313,0-6,2.687-6,6s2.687,6 6,6h17.333c3.313,0 6-2.687 6-6s-2.686-6-6-6z\"><\/path><path d=\"m61.545,54.333c1.172,1.171 2.707,1.757 4.243,1.757 1.535,0 3.071-0.586 4.243-1.757 2.343-2.343 2.343-6.142 0-8.485l-12.257-12.257c-2.343-2.343-6.142-2.343-8.485,0-2.343,2.343-2.343,6.142 0,8.485l12.256,12.257z\"><\/path><path d=\"m129.774,74.409c-5.523,0.338-9.726,5.088-9.389,10.611l4,65.449c0.179,2.991 2.567,5.446 5.633,5.633 3.314,0.203 6.164-2.32 6.367-5.633l4-65.449c0.021-0.384 0.024-0.83 0-1.222-0.337-5.522-5.088-9.726-10.611-9.389z\"><\/path><circle cx=\"130.385\" cy=\"175.187\" r=\"7\"><\/circle><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSmart campaigns\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6146045\" data-id=\"6146045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63befa73 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"63befa73\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#search\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"49.999px\" height=\"49.999px\" viewBox=\"0 0 49.999 49.999\" style=\"enable-background:new 0 0 49.999 49.999;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M48.681,42.295l-8.925-8.904c-0.045-0.045-0.098-0.078-0.145-0.11c-0.802,1.233-1.761,2.405-2.843,3.487    c-1.081,1.082-2.255,2.041-3.501,2.845c0.044,0.046,0.077,0.1,0.122,0.144l8.907,8.924c1.763,1.76,4.626,1.758,6.383,0    C50.438,46.921,50.439,44.057,48.681,42.295z\"><\/path>\t\t<path d=\"M35.496,6.079C27.388-2.027,14.198-2.027,6.089,6.081c-8.117,8.106-8.118,21.306-0.006,29.415    c8.112,8.105,21.305,8.105,29.413-0.001C43.604,27.387,43.603,14.186,35.496,6.079z M9.905,31.678    C3.902,25.675,3.904,15.902,9.907,9.905c6.003-6.002,15.77-6.002,21.771-0.003c5.999,6,5.997,15.762,0,21.774    C25.676,37.66,15.91,37.682,9.905,31.678z\"><\/path>\t\t<path d=\"M14.18,22.464c-0.441-1.812-2.257-4.326-3.785-3.525c-1.211,0.618-0.87,3.452-0.299,5.128    c2.552,7.621,11.833,9.232,12.798,8.268C23.843,31.387,15.928,29.635,14.18,22.464z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSearch campaigns\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5aaf794f\" data-id=\"5aaf794f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b49bf3 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"40b49bf3\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#tldr\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\" width=\"512\" height=\"512\"><g id=\"_x3C_Group_x3E__4_\">\t<g>\t\t<path d=\"M422.762,507.605l-87.518-87.503l-42.422,42.422c-3.662,3.662-8.979,5.171-14.048,3.999    c-5.068-1.201-9.141-4.922-10.781-9.858l-84.858-254.561c-1.802-5.391-0.396-11.338,3.618-15.352    c3.999-3.999,9.961-5.464,15.352-3.618l254.561,84.858c4.937,1.641,8.657,5.713,9.858,10.781    c1.187,5.054-0.322,10.371-3.999,14.048l-42.422,42.422l87.503,87.517c5.859,5.859,5.859,15.352,0,21.211l-63.633,63.633    C438.113,513.465,428.621,513.465,422.762,507.605z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M195,120c-8.291,0-15-6.709-15-15V15c0-8.291,6.709-15,15-15s15,6.709,15,15v90C210,113.291,203.291,120,195,120z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M120.762,141.973L57.114,78.325c-5.859-5.859-5.859-15.352,0-21.211s15.352-5.859,21.211,0l63.647,63.647    c5.859,5.859,5.859,15.352,0,21.211C136.113,147.832,126.621,147.832,120.762,141.973z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M57.114,332.886c-5.859-5.859-5.859-15.352,0-21.211l63.647-63.647c5.859-5.859,15.352-5.859,21.211,0    s5.859,15.352,0,21.211l-63.647,63.647C72.466,338.745,62.974,338.745,57.114,332.886z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M248.027,141.973c-5.859-5.859-5.859-15.352,0-21.211l63.647-63.647c5.859-5.859,15.352-5.859,21.211,0    s5.859,15.352,0,21.211l-63.647,63.647C263.379,147.832,253.887,147.832,248.027,141.973z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M105,210H15c-8.291,0-15-6.709-15-15s6.709-15,15-15h90c8.291,0,15,6.709,15,15S113.291,210,105,210z\"><\/path>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTL;DR Infographic\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e13608 elementor-widget elementor-widget-heading\" data-id=\"25e13608\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview of Google Ads campaign types<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac949b4 elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"7ac949b4\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2061\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2061\" aria-expanded=\"false\">Smart<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2062\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2062\" aria-expanded=\"false\">Search<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2063\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2063\" aria-expanded=\"false\">Display <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2064\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2064\" aria-expanded=\"false\">Video<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2065\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2065\" aria-expanded=\"false\">Shopping<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2066\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2066\" aria-expanded=\"false\">App <\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2067\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2067\" aria-expanded=\"false\">Local<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2061\" aria-expanded=\"false\">Smart<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2061\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2061\" tabindex=\"0\" hidden=\"false\"><p>Smart campaigns are <strong>automatically set up and optimized for you<\/strong>, and require minimal effort on your side.\u00a0<\/p><p>You can run Smart Search, Shopping and Display campaigns. Google Ads&#8217; algorithms will find the best targeting and bidding strategies to reach your business goals.<\/p><p>This type of campaigns can be used for one of the following goals: get calls, get visits to the physical location, get website traffic, sales and sign-ups.\u00a0<\/p><p>Are smart campaigns right for you? Compare Smart and Search campaigns and decide for yourself.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2062\" aria-expanded=\"false\">Search<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2062\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2062\" tabindex=\"0\" hidden=\"hidden\"><p>These are <strong>text ads that appear on top or bottom of the search results page.<\/strong> <span style=\"font-weight: 400;\">They appear when a person searches for something on Google search.<\/span><\/p><p><span style=\"font-weight: 400;\">Search campaigns allow you to place different bids across ad groups and keywords, which is one of several factors that will determine the position of your ads in the search results page among your competitors and organic results.<\/span><\/p><p><span style=\"font-weight: 400;\">This type of campaign allows you to drive traffic to your website and to generate conversions while maintaining better control of your bids and budget.<\/span><\/p><p>Effectiveness of a text ad greatly depends on the ad copy. You cannot use images of videos in such ads, therefore strong text is the only way to stand out and attract clicks.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2063\" aria-expanded=\"false\">Display <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2063\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2063\" tabindex=\"0\" hidden=\"hidden\"><p>Display ads are <strong>shown on third-party websites<\/strong> in the Google Display Network (GDN).\u00a0<\/p><p>Display ads use a combination of creative assets: headlines and descriptions, images, videos and a logo.<\/p><p>This type of ads is great for building awareness about your brand, product or service, bringing additional traffic to your website from different audiences from all sorts of interest groups, and for remarketing.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2064\" aria-expanded=\"false\">Video<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2064\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2064\" tabindex=\"0\" hidden=\"hidden\"><p>This type of ads let you place your videos on <strong>YouTube and other websites that support video ad format<\/strong> (Google video partners). In any case, you have to upload your videos to YouTube first.\u00a0<\/p><p>Video ads support a range of formats and lengths, they can be skippable or non-skippable.\u00a0<\/p><p>This is a great type of ads for brand awareness and remarketing.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2065\" aria-expanded=\"false\">Shopping<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2065\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2065\" tabindex=\"0\" hidden=\"hidden\"><p>Shopping ads take <strong>product information that you provided in the Merchant Center<\/strong> and display it in many placements: Shopping tab, Google Search results, Google Images, Google Display Network, and Google Search Partner websites.<\/p><p>There are two types of Shopping ads: Product Shopping ads and Local inventory ads.\u00a0<\/p><p>If you are running Shopping ads, make sure the information in your Merchant Center is accurate and up-to-date.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2066\" aria-expanded=\"false\">App <\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2066\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2066\" tabindex=\"0\" hidden=\"hidden\"><p>This campaign type takes information from your app and creates ads for the following purposes:<strong> app installs, app engagement, or pre-registration.\u00a0<\/strong><\/p><p>You can use App ads for both engaging existing app users and getting new users to install it.\u00a0<\/p><p>App ads are displayed in Search, Google Play, YouTube, Discovery, and a network of partner websites and apps.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2067\" aria-expanded=\"false\">Local<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2067\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2067\" tabindex=\"0\" hidden=\"hidden\"><p>If you have a <strong>physical location<\/strong> (shop, restaurant, concert hall etc.), local ads are a great way to bring people there.<\/p><p>Using local campaigns, you can promote store sales, in-person events and promotions. You can also use local ads to inform potential visitors about your business hours and address.<\/p><p>Local ads can be displayed on Google Maps, Google Search, YouTube, and Google Display Network.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297db2e8 elementor-widget elementor-widget-menu-anchor\" data-id=\"297db2e8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"smart\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c1453b elementor-widget elementor-widget-heading\" data-id=\"65c1453b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Smart campaigns and how they work<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280859d1 elementor-widget elementor-widget-text-editor\" data-id=\"280859d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because of the fast setup and easy management, Google Ads Smart campaigns are loved by many beginner PPC campaign managers, and not only. This campaign type lets you <strong>set up a campaign in a few minutes and let it run automatically. <\/strong>You don&#8217;t need to do any complex set up or optimize them on your own.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56daf6 elementor-widget elementor-widget-heading\" data-id=\"4a56daf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of Smart ads<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8fefd5 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"7f8fefd5\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2141\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">Smart Search<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2142\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">Smart Display<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2143\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">Smart Shopping<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">Smart Search<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2141\" tabindex=\"0\" hidden=\"false\"><p><strong>Smart Search Campaigns<\/strong> are text ads that appear in Google Search Results Page (SERP). You&#8217;ll need to provide:<\/p><ul><li>3 headlines (30 characters max)<\/li><li>2 descriptions (90 characters max)<\/li><\/ul><p>Depending on the available space, the algorithm might show all headlines and descriptions, or only some of them (headline 1, headline 2 and description 1). Also, it will generate alternate ads using the company information provided by you. This way, Google Ads will have more ad variations for testing and determining the best-performing options.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">Smart Display<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2142\" tabindex=\"0\" hidden=\"hidden\"><p><span style=\"font-weight: 400;\"><strong>Smart Display Campaigns<\/strong> use your assets (images, logos, headlines, descriptions) and automatically combine them into ads. In a few minutes, your ads are ready to be served across the Google Display Network. Then, the algorithm shows your ads to the most relevant audience with the highest probability of conversions.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">Smart Shopping<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2143\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Smart Shopping<\/strong> campaigns use machine learning to showcase your product using different types of ads in different placements, including Google Search Network, Google Display Network, YouTube, and Gmail.\u00a0<\/p><p>It tests various combinations of images and texts and displays the most successful ones. In one Google Ads account, you can run up to 100 Smart Shopping campaigns.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154a831e elementor-widget elementor-widget-heading\" data-id=\"154a831e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Smart campaigns\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ce5dda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ce5dda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25cdc4be\" data-id=\"25cdc4be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d91aaa1 elementor-widget elementor-widget-heading\" data-id=\"1d91aaa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Fast and easy setup<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc7749 elementor-widget elementor-widget-text-editor\" data-id=\"afc7749\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To get started, provide information about your business and your goals, set the desired budget and location. Then, upload creative assets and text, and Google Ads will do the rest. <br \/>Your first campaign can be ready in a few minutes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-633da468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"633da468\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d5e803e\" data-id=\"7d5e803e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9d6f8c elementor-widget elementor-widget-heading\" data-id=\"6c9d6f8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automatic targeting<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565e0fc5 elementor-widget elementor-widget-text-editor\" data-id=\"565e0fc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Based on the information you provided, Google Ads algorithm will find the best-matching audience and optimize it over time.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-361788aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361788aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42094016\" data-id=\"42094016\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f46b1f5 elementor-widget elementor-widget-heading\" data-id=\"6f46b1f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automatic bidding<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcd0645 elementor-widget elementor-widget-text-editor\" data-id=\"4fcd0645\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A smart bidding strategy will help optimize your bids to reach maximum results and meet your business goals. Regardless of what bids Google will apply, your campaign will not go over the monthly budget, and you don&#8217;t need to monitor it daily.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b98c537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b98c537\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c9bdfd4\" data-id=\"6c9bdfd4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-671131e2 elementor-widget elementor-widget-heading\" data-id=\"671131e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Automatic optimization<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a19fde elementor-widget elementor-widget-text-editor\" data-id=\"73a19fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don&#8217;t need to spend hours monitoring your Google Ads account, analyzing the performance and looking for ways to improve it. The algorithm will do it for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e2ef634 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2ef634\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7577bcc9\" data-id=\"7577bcc9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1f263a elementor-widget elementor-widget-heading\" data-id=\"2e1f263a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Little PPC knowledge needed - excellent for beginners!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbf056a elementor-widget elementor-widget-text-editor\" data-id=\"2fbf056a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don&#8217;t need to be a PPC pro to launch your first Smart campaign. Focus on what you know to do best &#8211; on running your business, while Smart ads take care of advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3c4f53 elementor-widget elementor-widget-heading\" data-id=\"1a3c4f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limitations of Smart campaigns\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1552f7fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1552f7fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-21080d5\" data-id=\"21080d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5515dec elementor-widget elementor-widget-heading\" data-id=\"5515dec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Limited reporting & analytics<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a8da5d elementor-widget elementor-widget-text-editor\" data-id=\"76a8da5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For your convenience, Google Ads provides you with a simple dashboard and the most important stats. If you want to have a closer look at other metrics and analyze your ad performance in depth, the given information might not be enough.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24136e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24136e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d0709b1\" data-id=\"2d0709b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbc1ed3 elementor-widget elementor-widget-heading\" data-id=\"6bbc1ed3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Limited control over budget & bidding<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78767646 elementor-widget elementor-widget-text-editor\" data-id=\"78767646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While you can set up your average daily budget and maximum monthly budget, you cannot customize your bidding strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ea33ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ea33ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5ad0c4fe\" data-id=\"5ad0c4fe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c58b45 elementor-widget elementor-widget-heading\" data-id=\"10c58b45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">No control over individual keywords<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5766b5 elementor-widget elementor-widget-text-editor\" data-id=\"5d5766b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Ads&#8217; algorithm chooses the most appropriate keywords for your ads, and you cannot set them up on your own.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54b66b78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54b66b78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2aad2be0\" data-id=\"2aad2be0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d9480fa elementor-widget elementor-widget-heading\" data-id=\"6d9480fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">No control over ad extensions<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226c3a9d elementor-widget elementor-widget-text-editor\" data-id=\"226c3a9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ad extensions are created automatically, you cannot modify them or add new ones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26cda627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cda627\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3881da67\" data-id=\"3881da67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694bc819 elementor-widget elementor-widget-heading\" data-id=\"694bc819\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page per campaign<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c4b5a9 elementor-widget elementor-widget-text-editor\" data-id=\"47c4b5a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is no way to set landing pages on the ad level, therefore you are constrained to using one page for the whole campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d03699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d03699\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dc67356\" data-id=\"dc67356\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c5086 elementor-widget elementor-widget-heading\" data-id=\"c5c5086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">High risk of click fraud<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705ad0d elementor-widget elementor-widget-text-editor\" data-id=\"705ad0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might be receiving invalid clicks and have no tools for preventing it. Even if a fraudulent IP is detected, you cannot blacklist it and protect your campaigns from future attacks. Why? Discover in the following section.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bedda60 elementor-widget elementor-widget-heading\" data-id=\"6bedda60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to protect Smart campaigns from click fraud\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b0398e elementor-widget elementor-widget-image\" data-id=\"21b0398e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-are-vulnerable-to-click-fraud-and-cannot-be-protected.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Smart campaigns are vulnerable to click fraud and cannot be protected\" data-elementor-lightbox-description=\"How to protect Smart campaigns from click fraud? It&#039;s impossible\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwNywidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvU21hcnQtY2FtcGFpZ25zLWFyZS12dWxuZXJhYmxlLXRvLWNsaWNrLWZyYXVkLWFuZC1jYW5ub3QtYmUtcHJvdGVjdGVkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-are-vulnerable-to-click-fraud-and-cannot-be-protected.png\" class=\"attachment-full size-full wp-image-3507\" alt=\"Smart campaigns cannot be protected from click fraud\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-are-vulnerable-to-click-fraud-and-cannot-be-protected.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-are-vulnerable-to-click-fraud-and-cannot-be-protected-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-campaigns-are-vulnerable-to-click-fraud-and-cannot-be-protected-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Keep in mind: Search campaigns can be easily protected with PPC Shield<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545e3602 elementor-widget elementor-widget-text-editor\" data-id=\"545e3602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unfortunately, <strong>there is no way to protect your Smart campaigns from malicious clicks.<\/strong> <br \/>All you can do is trust Google Ads filters to <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\"><span style=\"color: #4c8bf5; text-decoration: underline;\"><strong>block invalid clicks<\/strong><\/span><\/a><\/span>. There is no point in connecting any third-party click fraud prevention software, as it won&#8217;t be able to provide any extra protection.\u00a0<\/p><p><strong>Smart Campaigns don&#8217;t have an IP exclusion list<\/strong>, that&#8217;s why no software can blacklist a suspicious IP, even if it&#8217;s been detected as a fraudulent one. Therefore, your Smart campaigns remain vulnerable to click fraud.<\/p><p><strong>And can you protect Performance Max campaigns from click fraud?<\/strong> Also no. No software can block IPs for Performance Max campaigns and therefore protect you from unwanted clicks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782bfac elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"782bfac\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.ppcshield.io\/blog\/a-beginners-guide-to-click-fraud-prevention\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" width=\"256px\" height=\"225px\" viewBox=\"0 0 256 225\" xml:space=\"preserve\"><path d=\"M56.62,33.397c0-16.982,13.586-30.677,30.677-30.677c16.982,0,30.677,13.695,30.677,30.677  c-0.109,17.091-13.805,30.677-30.677,30.677C70.316,64.073,56.62,50.379,56.62,33.397z M225.833,164.969h-55.662v-49.741  c0-24.232-21.176-43.819-45.004-43.819H50.556C24.397,71.409,1.988,94.076,2,116.413v91.191C1.969,217.71,9.107,222.987,16.212,223  c7.122,0.013,14.212-5.264,14.212-15.396v-88.823h9.474v104.034h92.376V118.781h9.474l0.096,59.653  c-0.063,10.337,6.327,14.74,12.931,14.958h71.058C245.212,193.392,245.212,164.969,225.833,164.969z M243.783,55.217  c-6.811-4.945-15.396-7.371-25.706-7.371c-7.838,0-14.463,1.726-19.828,5.179c-7.791,4.992-12.27,13.156-13.343,24.493  c-0.093,0.7-0.187,3.172-0.187,3.172c0.513,4.992,4.712,8.864,9.844,8.864c5.132,0,9.331-3.872,9.844-8.864l0,0l0,0  c0.047-0.327,0.047-0.7,0.047-1.026c0-0.047,0-0.14,0-0.187c0.233-3.359,1.306-6.578,3.266-9.704  c2.193-3.499,5.972-5.272,11.244-5.272c5.365,0,9.051,1.446,11.104,4.292c2.006,2.846,3.033,6.018,3.033,9.471  c0,3.033-0.886,5.785-2.706,8.258c-0.98,1.446-2.333,2.799-3.966,4.059l-4.992,3.919c-4.899,3.826-7.978,7.231-9.144,10.171  c-1.166,2.939-1.913,8.258-2.193,15.956h18.522c0.047-3.639,0.327-6.345,0.886-8.071c0.886-2.753,2.613-5.132,5.272-7.185  l4.852-3.779c4.899-3.826,8.211-6.998,9.937-9.424c2.939-4.059,4.432-9.051,4.432-14.976C254,67.441,250.594,60.116,243.783,55.217z   M219.849,127.018c7.06,0,12.783,5.723,12.783,12.783s-5.723,12.783-12.783,12.783c-7.06,0-12.783-5.723-12.783-12.783  S212.789,127.018,219.849,127.018z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNot sure what click fraud is? <br> Click to read our <b>Beginner's Guide to Click Fraud Prevention<\/b>\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72d11c elementor-widget elementor-widget-menu-anchor\" data-id=\"f72d11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"search\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1643cc84 elementor-widget elementor-widget-heading\" data-id=\"1643cc84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Search campaigns and how they work\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46aab6c2 elementor-widget elementor-widget-text-editor\" data-id=\"46aab6c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Search campaigns are among the most popular and effective types of online advertising.<\/strong> <br \/>If you&#8217;re new to PPC, you might find it quite challenging to set up your first campaign. While smart campaign set up takes a few minutes, regular Search campaigns require more time and more manual setup.\u00a0<\/p><p>Don&#8217;t worry &#8211; once you get a hang of it, you&#8217;ll enjoy Search campaigns and their advanced setup. <strong>It will give you so much more control and freedom in managing your campaigns &#8211; something that smart campaigns cannot provide.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503f66cb elementor-widget elementor-widget-heading\" data-id=\"503f66cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of Search ads<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da6bea9 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"2da6bea9\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7651\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7651\" aria-expanded=\"false\">Standard text ads<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7652\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7652\" aria-expanded=\"false\">Responsive search ads (RSA)<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-7653\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7653\" aria-expanded=\"false\">Dynamic search ads (DSA)<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-7651\" aria-expanded=\"false\">Standard text ads<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7651\" tabindex=\"0\" hidden=\"false\"><p><strong>Also called expanded text ads, this is the basic type of text ads with three headlines, two descriptions and several extensions.<\/strong> In the extensions, you can provide extra information about your business (for example, your phone number) and give links to different website pages (for example, the list of services, testimonials, or specific landing pages).<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7652\" aria-expanded=\"false\">Responsive search ads (RSA)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7652\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Responsive ads are text ads with more options for text combinations and A\/B testing.\u00a0<\/strong><\/p><p>You can add up to 15 headlines and 4 descriptions, and Google will try different combinations to find the most effective ones.\u00a0<\/p><p>If you want certain headlines or descriptions to appear in all combinations (let&#8217;s say, you want your brand name or your strongest CTA to be included in all ads), you can pin them.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-7653\" aria-expanded=\"false\">Dynamic search ads (DSA)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7653\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Dynamic ads use content from your website to create ad texts.<\/strong> You&#8217;ll have to provide a domain and choose pages. If your site has categories, for example an e-commerce site, you can choose specific categories you want to promote.\u00a0<\/p><p>Keep in mind: your website should be well-structured and have clear well-written copy and be up-to-date, in order to provide Dynamic ads with relevant information.\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d55c88 elementor-widget elementor-widget-heading\" data-id=\"46d55c88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Search campaigns\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-622077f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622077f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd7518a\" data-id=\"fd7518a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d68f292 elementor-widget elementor-widget-heading\" data-id=\"4d68f292\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Advanced reporting and analytics<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6545ed5a elementor-widget elementor-widget-text-editor\" data-id=\"6545ed5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Search campaigns let you monitor plenty of metrics, build and customize reports and study your campaign performance in great detail.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d342d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d342d74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c08225e\" data-id=\"2c08225e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755db0b5 elementor-widget elementor-widget-heading\" data-id=\"755db0b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Full control over keywords<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2e49d8 elementor-widget elementor-widget-text-editor\" data-id=\"7a2e49d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can set up individual keywords and match types on the ad group level. This way, you decide when your ads are shown, instead of trusting the choice of keywords to Google Ads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a0ae913 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0ae913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fff5554\" data-id=\"1fff5554\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-312650c8 elementor-widget elementor-widget-heading\" data-id=\"312650c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Control over bidding and budget<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d151520 elementor-widget elementor-widget-text-editor\" data-id=\"6d151520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You are the one selecting the bidding strategy for every campaign and adjusting it according to your needs. Also, you can set up and change your daily budget any time.\u00a0 \u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bc6e35a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bc6e35a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8192e8\" data-id=\"b8192e8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e14345 elementor-widget elementor-widget-heading\" data-id=\"42e14345\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Manual creation of ad extensions<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7465290f elementor-widget elementor-widget-text-editor\" data-id=\"7465290f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ad extensions are a helpful addition to your ad, which can feature business information, website links, promotions and more. In search campaigns, you can create them manually.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e47afb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e47afb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3286a69f\" data-id=\"3286a69f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-651fecd elementor-widget elementor-widget-heading\" data-id=\"651fecd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Multiple landing pages per campaign<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7157121 elementor-widget elementor-widget-text-editor\" data-id=\"7157121\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can set landing pages at the ad level and have different pages inside one campaign. This way you can better match the ad message to a relevant landing page and deliver a more tailored ad experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ea318b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ea318b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8289d6b\" data-id=\"8289d6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e0fb4 elementor-widget elementor-widget-heading\" data-id=\"69e0fb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Click fraud is not an issue if you have  the right protection<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee73e80 elementor-widget elementor-widget-text-editor\" data-id=\"ee73e80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While all Google Ads campaigns can be affected by click fraud, the good news &#8211; it can be prevented. How?\u00a0 Jump straight to <span style=\"text-decoration: underline;\"><span style=\"color: #4c8bf5;\"><a style=\"color: #4c8bf5; text-decoration: underline;\" href=\"#protection\">this section<\/a><\/span><\/span> to learn more.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5daac1cb elementor-widget elementor-widget-heading\" data-id=\"5daac1cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limitations of Search campaigns\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2155907c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2155907c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5610491e\" data-id=\"5610491e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2285b787 elementor-widget elementor-widget-heading\" data-id=\"2285b787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Campaign management requires time<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d0d74b elementor-widget elementor-widget-text-editor\" data-id=\"60d0d74b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s pretty risky to run your search campaigns without careful monitoring. Be ready to observe and optimize your campaigns on a daily basis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-526ee671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"526ee671\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33f6df9f\" data-id=\"33f6df9f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fdb655f elementor-widget elementor-widget-heading\" data-id=\"1fdb655f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Needs manual optimization<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743159af elementor-widget elementor-widget-text-editor\" data-id=\"743159af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While Google Ads offers you optimization tips and recommendations, it is up to you to take decisions. You might be attracted by automatic auto-applied recommendations, introduced by Google Ads last year. Check out this article and learn <span style=\"text-decoration: underline;\"><span style=\"color: #4c8bf5;\"><a style=\"color: #4c8bf5;\" href=\"https:\/\/ppcshield.io\/blog\/google-ads-updates-how-to-use-auto-applied-recommendations\/\"><strong>why allowing Google Ads auto-applied recommendations is NOT a good idea.<\/strong><\/a><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14d8ea4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d8ea4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12f960fe\" data-id=\"12f960fe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537b5fe9 elementor-widget elementor-widget-heading\" data-id=\"537b5fe9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Might be challenging for beginners - PPC knowledge needed<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6760003 elementor-widget elementor-widget-text-editor\" data-id=\"6760003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to manage your Google Search Ads effectively, optimize your performance and reach maximum results, you need to have a good understanding of how PPC works. Ideally, you should also be knowledgeable about the latest Google Ads updates, PPC best practices and different optimization tips.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-430c335d elementor-widget elementor-widget-heading\" data-id=\"430c335d\" data-element_type=\"widget\" id=\"protection\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to protect Search campaigns from click fraud\n\n\n\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6984ab66 elementor-widget elementor-widget-text-editor\" data-id=\"6984ab66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Good news is &#8211; <strong>search campaigns can be protected using click fraud prevention software, such as PPC Shield.<\/strong><\/p><p><strong>How does it work?<\/strong> PPC Shield analyzes every click in your search campaigns in real time.<br \/>Our algorithm detects if they come from genuine users or someone with malicious intent (for example, your competitors searching for your brand name and clicking on your ads to waste your PPC budget). If the click was detected as suspicious, its IP will be blocked from even seeing your ads again.<\/p><p>Protect your Search campaigns now &#8211; <span style=\"text-decoration: underline;\"><a href=\"https:\/\/client.ppcshield.io\/register\"><span style=\"color: #4c8bf5; text-decoration: underline;\"><strong>try PPC Shield for free for 14 days!<\/strong><\/span><\/a><\/span><\/p><p><strong>Important to know: PPC Shield has been officially listed by Google as a certified click tracker for Google Ads.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f84d497 elementor-widget elementor-widget-menu-anchor\" data-id=\"4f84d497\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tldr\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c73d8e6 elementor-widget elementor-widget-heading\" data-id=\"7c73d8e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TL;DR Key differences of Smart vs Search campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad9891d elementor-widget elementor-widget-image\" data-id=\"7ad9891d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-Campaigns-Infographic-by-PPC-Shield.pdf\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"1500\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-Campaigns-Infographic-by-PPC-Shield.png\" class=\"attachment-full size-full wp-image-3510\" alt=\"Infographic about differences between smart and search campaigns by PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-Campaigns-Infographic-by-PPC-Shield.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-Campaigns-Infographic-by-PPC-Shield-198x375.png 198w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-Campaigns-Infographic-by-PPC-Shield-768x1458.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13186408 elementor-widget elementor-widget-text-editor\" data-id=\"13186408\" data-element_type=\"widget\" id=\"tagk\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTagged: <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/google-ads-search-campaigns\/\" rel=\"tag\">google ads search campaigns<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/google-ads-smart-campaigns\/\" rel=\"tag\">google ads smart campaigns<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/smart-vs-search-campaigns\/\" rel=\"tag\">smart vs search campaigns<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0a2238 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c0a2238\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1569555 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1569555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6ec15 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--align-left elementor-share-buttons--color-custom elementor-share-buttons-mobile--align-center elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"1a6ec15\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49eb1e4d\" data-id=\"49eb1e4d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f1f488c elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1f488c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5aa42ee6\" data-id=\"5aa42ee6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a39a1e elementor-widget elementor-widget-image\" data-id=\"20a39a1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bf5de3c\" data-id=\"2bf5de3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a48e03 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a48e03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kateryna Umanets<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e81d367 elementor-widget elementor-widget-text-editor\" data-id=\"5e81d367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Content, PPC Shield<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9585e1 elementor-widget elementor-widget-button\" data-id=\"7f9585e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Connect on<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1816940b elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1816940b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50dd2159 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"50dd2159\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-mail\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558c5fa8 elementor-hidden-phone elementor-widget elementor-widget-table-of-contents\" data-id=\"558c5fa8\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-20f4071.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-ff02236.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-f9f3a83.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-a101d11.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-20f4071.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-0606dfa.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-f9f3a83.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-8f61192.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:90,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__558c5fa8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a5fd3ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a5fd3ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fbea0f4\" data-id=\"5fbea0f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f2b0df6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f2b0df6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a56a7c elementor-widget elementor-widget-heading\" data-id=\"73a56a7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">You might also like:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7f045a elementor-widget elementor-widget-jet-listing-grid\" data-id=\"7e7f045a\" data-element_type=\"widget\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--2127 jet-equal-columns__wrapper\"  data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:&quot;2127&quot;,&quot;posts_num&quot;:3,&quot;columns&quot;:3,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No posts was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;use_custom_post_types&quot;:&quot;yes&quot;,&quot;custom_post_types&quot;:[&quot;post&quot;],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_element_id&quot;:&quot;&quot;}}\" data-page=\"1\" data-pages=\"2\" data-listing-source=\"posts\"><style>.elementor-2127 .elementor-element.elementor-element-3276af2 > .elementor-container{min-height:250px;}.elementor-2127 .elementor-element.elementor-element-3276af2{padding:0px 0px 0px 0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated > .elementor-background-overlay, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated{box-shadow:0px 0px 5px 0px rgba(0, 0, 0, 0.16);padding:0px 0px 10px 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.elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:10px;}.elementor-2127 .elementor-element.elementor-element-d6d9251 > .elementor-element-populated{padding:10px 0px 0px 15px;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms{text-align:left;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms__link{font-family:\"Roboto\", Sans-serif;font-size:14px;color:#60BB46;}.elementor-bc-flex-widget .elementor-2127 .elementor-element.elementor-element-917be94.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94 > 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.elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 15px 0px 15px;}@media(max-width:767px){.elementor-2127 .elementor-element.elementor-element-d6d9251{width:50%;}.elementor-2127 .elementor-element.elementor-element-917be94{width:50%;}.elementor-2127 .elementor-element.elementor-element-6c2c1ae .jet-listing-dynamic-field{justify-content:center;}}\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-regular-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-medium-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-regular-webfont-1.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-semibold-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/<\/style><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3192 jet-equal-columns\" data-post-id=\"3192\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png\" class=\"attachment-full size-full wp-post-image\" alt=\"The ultimate guide to invalid clicks\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/invalid-clicks\/\" class=\"jet-listing-dynamic-terms__link\">Invalid Clicks<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Google Ads Invalid Clicks: All You Need to Know<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3622 jet-equal-columns\" data-post-id=\"3622\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Full PPC keyword match types guide\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/google-ads-guides\/\" class=\"jet-listing-dynamic-terms__link\">Google Ads Guides<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">12 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Full Guide To Google Ads Keyword Match Types<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3262 jet-equal-columns\" data-post-id=\"3262\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Fortune 500 Companies Risk Losing Millions of Dollars to PPC Click Fraud\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/ppc-shield-research\/\" class=\"jet-listing-dynamic-terms__link\">PPC Shield Research<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">3 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Fortune 500 Companies Risk Losing Millions of Dollars to PPC Click Fraud<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Smart vs Search Campaigns: Which Should You Use in 2024? 7 min read February 1, 2023 Kateryna Umanets Head of Content, PPC Shield Read this article to learn about Smart campaigns, compare them to Search and decide for yourself! Here is an ultimate guide to Smart and Search campaigns, differences between them and optimization tips. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[75,76,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Smart vs Search campaigns: all you need to know - PPC Shield<\/title>\n<meta name=\"description\" content=\"What are the key differences between Smart and Search campaigns, and which type is right for you? Discover in this article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Smart vs Search campaigns: all you need to know - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"What are the key differences between Smart and Search campaigns, and which type is right for you? Discover in this article!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"PPC Shield\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T13:17:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-18T09:18:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns.png\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kateryna Umanets\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Umanets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\"},\"author\":{\"name\":\"Kateryna Umanets\",\"@id\":\"https:\/\/www.ppcshield.io\/#\/schema\/person\/cf3e8dc29d112d69dfad70ac13e40874\"},\"headline\":\"Google Ads Smart vs Search campaigns: all you need to know\",\"datePublished\":\"2023-02-01T13:17:20+00:00\",\"dateModified\":\"2024-02-18T09:18:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\"},\"wordCount\":2294,\"publisher\":{\"@id\":\"https:\/\/www.ppcshield.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns.png\",\"keywords\":[\"google ads search campaigns\",\"google ads smart campaigns\",\"smart vs search campaigns\"],\"articleSection\":[\"Google Ads Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\",\"url\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\",\"name\":\"Google Ads Smart vs Search campaigns: all you need to know - PPC Shield\",\"isPartOf\":{\"@id\":\"https:\/\/www.ppcshield.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns.png\",\"datePublished\":\"2023-02-01T13:17:20+00:00\",\"dateModified\":\"2024-02-18T09:18:16+00:00\",\"description\":\"What are the key differences between Smart and Search campaigns, and which type is right for you? 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