{"id":3262,"date":"2021-11-12T17:52:23","date_gmt":"2021-11-12T17:52:23","guid":{"rendered":"https:\/\/www.ppcshield.io\/?p=3262"},"modified":"2022-02-09T14:20:48","modified_gmt":"2022-02-09T14:20:48","slug":"fortune-500-companies-click-fraud-losses","status":"publish","type":"post","link":"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/","title":{"rendered":"Fortune 500 Companies Risk Losing Millions of Dollars to PPC Click Fraud"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3262\" class=\"elementor elementor-3262\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ba6fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ba6fd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de3b13e\" data-id=\"de3b13e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d464743 elementor-widget elementor-widget-heading\" data-id=\"6d464743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PPC Click fraud puts Fortune 500 companies at risk of losing of millions of dollars<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b69af8 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"15b69af8\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">3 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dd835 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"61dd835\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 489.2 489.2\" style=\"enable-background:new 0 0 489.2 489.2;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M177.8,238.1c0,4.5-3.6,8.1-8.1,8.1h-30.4c-4.5,0-8.1-3.6-8.1-8.1v-30.4c0-4.5,3.6-8.1,8.1-8.1h30.4    c4.5,0,8.1,3.6,8.1,8.1V238.1z M241.3,207.8c0-4.5-3.6-8.1-8.1-8.1h-30.4c-4.5,0-8.1,3.6-8.1,8.1v30.4c0,4.5,3.6,8.1,8.1,8.1h30.4    c4.5,0,8.1-3.6,8.1-8.1V207.8z 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c0,2.9,1.1,5.7,3.2,7.7l22.9,22.9c4.3,4.3,11.2,4.3,15.5,0l47.3-47.3C443,379.8,444.1,377,444.1,374.1z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">November 12, 2021<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6114bea6 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6114bea6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ppcshield.io\/blog\/category\/ppc-shield-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>PPC Shield Research<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2084253e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2084253e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51cf39 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51cf39\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-87d9088\" data-id=\"87d9088\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b310c80 elementor-widget elementor-widget-image\" data-id=\"3b310c80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-485e3e6\" data-id=\"485e3e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f96397a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3f96397a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">Kateryna Umanets<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccc1e7f elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"5ccc1e7f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0c6cfa elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"7f0c6cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #242729;\"><a style=\"color: #242729;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\" rel=\"noopener\">Head of Content, PPC Shield<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6791e986 elementor-hidden-desktop elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6791e986\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a74b05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a74b05d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ae06dd3\" data-id=\"1ae06dd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7370848d elementor-widget elementor-widget-image\" data-id=\"7370848d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PPC Shield research Fortune 500 click fraud loss estimate\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI4OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvUFBDLVNoaWVsZC1yZXNlYXJjaC1Gb3J0dW5lLTUwMC1jbGljay1mcmF1ZC1sb3NzLWVzdGltYXRlLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1580\" height=\"800\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate.png\" class=\"attachment-full size-full wp-image-3288\" alt=\"\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate.png 1580w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate-768x389.png 768w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-research-Fortune-500-click-fraud-loss-estimate-1536x778.png 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f17c44 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"40f17c44\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.ppcshield.io\/support\/\">Home<\/a><\/span><\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbb4266 elementor-widget elementor-widget-text-editor\" data-id=\"1fbb4266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our newest research reveals that the world&#8217;s largest companies allocate billions of dollars to PPC advertising and are at risk of losing millions due to click fraud. Which companies are the most affected? How much are they spending and how much might they lose? Find out below!<\/p><p>First, let us give you a brief intro on click fraud and its effect on advertiser&#8217;s PPC budget. <strong>If you already know it, feel free to navigate to the<\/strong> <strong>following sections:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71ef2737 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ef2737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-454b9ed9\" data-id=\"454b9ed9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac6eb21 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"3ac6eb21\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#top5\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512.015 512.015\" style=\"enable-background:new 0 0 512.015 512.015;\" xml:space=\"preserve\"><g>\t<g>\t\t<g>\t\t\t<path d=\"M341.333,307.208c84.693,0,153.6-68.907,153.6-153.6s-68.907-153.6-153.6-153.6s-153.6,68.907-153.6,153.6     S256.64,307.208,341.333,307.208z M341.333,17.074c75.281,0,136.533,61.252,136.533,136.533s-61.252,136.533-136.533,136.533     c-75.281,0-136.533-61.252-136.533-136.533S266.052,17.074,341.333,17.074z\"><\/path>\t\t\t<path d=\"M341.333,196.274c-9.412,0-17.067-7.654-17.067-17.067c0-4.71-3.814-8.533-8.533-8.533s-8.533,3.823-8.533,8.533     c0,15.855,10.914,29.107,25.6,32.922v1.212c0,4.71,3.814,8.533,8.533,8.533c4.719,0,8.533-3.823,8.533-8.533v-1.212     c14.686-3.814,25.6-17.067,25.6-32.922c0-18.825-15.309-34.133-34.133-34.133c-9.412,0-17.067-7.654-17.067-17.067     c0-9.412,7.654-17.067,17.067-17.067c9.412,0,17.067,7.654,17.067,17.067c0,4.71,3.814,8.533,8.533,8.533     s8.533-3.823,8.533-8.533c0-15.855-10.914-29.107-25.6-32.922v-1.212c0-4.71-3.814-8.533-8.533-8.533     c-4.719,0-8.533,3.823-8.533,8.533v1.212c-14.686,3.814-25.6,17.067-25.6,32.922c0,18.825,15.309,34.133,34.133,34.133     c9.412,0,17.067,7.654,17.067,17.067S350.746,196.274,341.333,196.274z\"><\/path>\t\t\t<path d=\"M341.333,273.074c65.877,0,119.467-53.589,119.467-119.467S407.211,34.141,341.333,34.141S221.867,87.73,221.867,153.608     S275.456,273.074,341.333,273.074z M341.333,51.208c56.465,0,102.4,45.935,102.4,102.4c0,56.465-45.935,102.4-102.4,102.4     c-56.465,0-102.4-45.935-102.4-102.4C238.933,97.143,284.868,51.208,341.333,51.208z\"><\/path>\t\t\t<path d=\"M42.667,456.541c0-7.057-5.743-12.8-12.8-12.8c-7.057,0-12.8,5.743-12.8,12.8c0,7.057,5.743,12.8,12.8,12.8     C36.924,469.341,42.667,463.598,42.667,456.541z\"><\/path>\t\t\t<path d=\"M507.426,358.408c-9.412-16.307-30.362-21.888-46.097-12.774l-98.21,47.804c-15.266,7.637-30.677,7.637-64.452,7.637     c-33.015,0-83.422-8.337-83.934-8.414c-4.642-0.777-9.045,2.364-9.813,7.006c-0.777,4.651,2.364,9.054,7.014,9.822     c2.116,0.358,52.292,8.653,86.733,8.653c35.43,0,53.214,0,71.996-9.395l98.671-48.051c3.942-2.278,8.533-2.884,12.954-1.707     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c-18.722-14.046-36.412-27.307-52.053-27.307h-68.267c-4.719,0-8.533,3.823-8.533,8.533S106.214,324.274,110.933,324.274z\"><\/path>\t\t\t<path d=\"M59.733,273.074h-51.2c-4.719,0-8.533,3.823-8.533,8.533s3.814,8.533,8.533,8.533h51.2c4.71,0,8.533,3.831,8.533,8.533     v187.733c0,4.702-3.823,8.533-8.533,8.533h-51.2c-4.719,0-8.533,3.823-8.533,8.533s3.814,8.533,8.533,8.533h51.2     c14.114,0,25.6-11.486,25.6-25.6V298.674C85.333,284.56,73.847,273.074,59.733,273.074z\"><\/path>\t\t<\/g>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTop 5 PPC spenders\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-323706a6\" data-id=\"323706a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab5e70f elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"7ab5e70f\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#research\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"49.999px\" height=\"49.999px\" viewBox=\"0 0 49.999 49.999\" style=\"enable-background:new 0 0 49.999 49.999;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M48.681,42.295l-8.925-8.904c-0.045-0.045-0.098-0.078-0.145-0.11c-0.802,1.233-1.761,2.405-2.843,3.487    c-1.081,1.082-2.255,2.041-3.501,2.845c0.044,0.046,0.077,0.1,0.122,0.144l8.907,8.924c1.763,1.76,4.626,1.758,6.383,0    C50.438,46.921,50.439,44.057,48.681,42.295z\"><\/path>\t\t<path d=\"M35.496,6.079C27.388-2.027,14.198-2.027,6.089,6.081c-8.117,8.106-8.118,21.306-0.006,29.415    c8.112,8.105,21.305,8.105,29.413-0.001C43.604,27.387,43.603,14.186,35.496,6.079z M9.905,31.678    C3.902,25.675,3.904,15.902,9.907,9.905c6.003-6.002,15.77-6.002,21.771-0.003c5.999,6,5.997,15.762,0,21.774    C25.676,37.66,15.91,37.682,9.905,31.678z\"><\/path>\t\t<path d=\"M14.18,22.464c-0.441-1.812-2.257-4.326-3.785-3.525c-1.211,0.618-0.87,3.452-0.299,5.128    c2.552,7.621,11.833,9.232,12.798,8.268C23.843,31.387,15.928,29.635,14.18,22.464z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tAbout the research\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a610a15\" data-id=\"5a610a15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38aaa1c7 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"38aaa1c7\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#tldr\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 60 60\" style=\"enable-background:new 0 0 60 60;\" xml:space=\"preserve\"><g>\t<path d=\"M36.719,22h-25c-0.552,0-1,0.448-1,1s0.448,1,1,1h25c0.552,0,1-0.448,1-1S37.271,22,36.719,22z\"><\/path>\t<path d=\"M11.719,16h10c0.552,0,1-0.448,1-1s-0.448-1-1-1h-10c-0.552,0-1,0.448-1,1S11.167,16,11.719,16z\"><\/path>\t<path d=\"M36.719,30h-25c-0.552,0-1,0.448-1,1s0.448,1,1,1h25c0.552,0,1-0.448,1-1S37.271,30,36.719,30z\"><\/path>\t<path d=\"M28.719,38h-17c-0.552,0-1,0.448-1,1s0.448,1,1,1h17c0.552,0,1-0.448,1-1S29.271,38,28.719,38z\"><\/path>\t<path d=\"M25.719,48c0.552,0,1-0.448,1-1s-0.448-1-1-1h-14c-0.552,0-1,0.448-1,1s0.448,1,1,1H25.719z\"><\/path>\t<path d=\"M2.719,2h29v14h14v18h2V14.586L33.133,0H0.719v60h29v-2h-27V2z M33.719,3.414L44.305,14H33.719V3.414z\"><\/path>\t<path d=\"M58.407,37.162l-2.849-2.85c-1.128-1.128-3.094-1.128-4.222,0l-15.391,15.39l-2.121,7.779L33.305,58   c-0.388,0.388-0.389,1.014-0.006,1.405l-0.005,0.02l0.02-0.005c0.194,0.19,0.446,0.287,0.698,0.287   c0.256,0,0.512-0.098,0.707-0.293l0.519-0.519l7.779-2.121l15.39-15.391c0.564-0.564,0.875-1.313,0.875-2.111   S58.971,37.725,58.407,37.162z M38.254,50.222l10.243-10.243l4.243,4.243L42.497,54.465L38.254,50.222z M37.351,52.147l3.22,3.22   l-4.427,1.207L37.351,52.147z M56.993,39.969l-2.839,2.839l-4.243-4.243l2.839-2.839c0.372-0.372,1.021-0.373,1.393,0l2.85,2.85   c0.186,0.186,0.289,0.433,0.289,0.696C57.281,39.535,57.179,39.783,56.993,39.969z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTL;DR key takeaways\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-89522a6 elementor-widget elementor-widget-text-editor\" data-id=\"89522a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While there many forms of digital advertising, the world&#8217;s biggest and most successful companies choose to allocate billions of dollars to PPC.\u00a0<span class=\"NormalTextRun SCXW165458759 BCX4\">It makes sense &#8211; pay-per-click advertising is highly effective and holds plenty of benefits. <\/span><\/p><p><span class=\"NormalTextRun SCXW165458759 BCX4\">However, it also comes with a bunch of risks, and <strong>click fraud<\/strong> is among the biggest ones.\u00a0<\/span>Wasteful clicks might come from bots, click farms, competitors accidental or repeated clicks without a genuine interest in the offer of the PPC ad.\u00a0<\/p><p>The click fraud rate varies per industry &#8211; there are highly competitive industries that might receive over 20% fraudulent clicks (out of all PPC clicks) and there are low competitive industries with the click fraud rate below 10%. On average, <strong>14% of all PPC clicks could be fraudulent<\/strong>, in which case\u00a0<span class=\"TextRun SCXW28731587 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW28731587 BCX4\">14% of a company<\/span><span class=\"NormalTextRun SCXW28731587 BCX4\">\u00a0PPC budget could be wasted<\/span><\/span>. This is the assumption we used for the estimates mentioned below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6223746 elementor-widget elementor-widget-menu-anchor\" data-id=\"6223746\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top5\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3112f9f1 elementor-widget elementor-widget-heading\" data-id=\"3112f9f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 5 companies with the largest PPC budget &amp; their potential losses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d865d85 elementor-widget elementor-widget-heading\" data-id=\"d865d85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.google.com\" target=\"_blank\">1. Alphabet (google.com)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aaeba6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaeba6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2327d69\" data-id=\"2327d69\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cccdb46 elementor-widget elementor-widget-heading\" data-id=\"cccdb46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$680 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8577be9 elementor-widget elementor-widget-text-editor\" data-id=\"8577be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly PPC budget estimate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee10f02\" data-id=\"ee10f02\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1277df0 elementor-widget elementor-widget-heading\" data-id=\"1277df0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$95 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322e5c7 elementor-widget elementor-widget-text-editor\" data-id=\"322e5c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly loss estimate due to click fraud<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8901877 elementor-widget elementor-widget-heading\" data-id=\"8901877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.dell.com\" target=\"_blank\">2. Dell Technologies (dell.com)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1295c38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1295c38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acd993d\" data-id=\"acd993d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9dfc14 elementor-widget elementor-widget-heading\" data-id=\"e9dfc14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$527 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4696d elementor-widget elementor-widget-text-editor\" data-id=\"0f4696d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly PPC budget estimate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2579ad1\" data-id=\"2579ad1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ca0c1 elementor-widget elementor-widget-heading\" data-id=\"65ca0c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$73 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd69b13 elementor-widget elementor-widget-text-editor\" data-id=\"bd69b13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly loss estimate due to click fraud<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac80893 elementor-widget elementor-widget-heading\" data-id=\"ac80893\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.amazon.com\" target=\"_blank\">3. Amazon (amazon.com)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9fc99de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fc99de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97010c5\" data-id=\"97010c5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeaeb4e elementor-widget elementor-widget-heading\" data-id=\"eeaeb4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$343 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c8f7b elementor-widget elementor-widget-text-editor\" data-id=\"33c8f7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly PPC budget estimate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-684b028\" data-id=\"684b028\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311a39b elementor-widget elementor-widget-heading\" data-id=\"311a39b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$48 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab0051 elementor-widget elementor-widget-text-editor\" data-id=\"2ab0051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly loss estimate due to click fraud<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7fb45 elementor-widget elementor-widget-heading\" data-id=\"8b7fb45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.spectrum.com\" target=\"_blank\">4. Charter Communications (spectrum.com)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9313bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9313bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a807c2f\" data-id=\"a807c2f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe2d9f elementor-widget elementor-widget-heading\" data-id=\"fbe2d9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$261 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7c496 elementor-widget elementor-widget-text-editor\" data-id=\"0a7c496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly PPC budget estimate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d98999\" data-id=\"0d98999\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d387b2 elementor-widget elementor-widget-heading\" data-id=\"9d387b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$35 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ac4c2 elementor-widget elementor-widget-text-editor\" data-id=\"56ac4c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly loss estimate due to click fraud<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a00f4 elementor-widget elementor-widget-heading\" data-id=\"e4a00f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.verizon.com\" target=\"_blank\">5. Verizon Communications (verizon.com)<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b333ff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b333ff0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b570b5\" data-id=\"8b570b5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fb6f5 elementor-widget elementor-widget-heading\" data-id=\"55fb6f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$244 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b973c8a elementor-widget elementor-widget-text-editor\" data-id=\"b973c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly PPC budget estimate<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8786f71\" data-id=\"8786f71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89af792 elementor-widget elementor-widget-heading\" data-id=\"89af792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">$35 million<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cd67b elementor-widget elementor-widget-text-editor\" data-id=\"89cd67b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Yearly loss estimate due to click fraud<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf8500 elementor-widget elementor-widget-heading\" data-id=\"1bf8500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Total losses for top 20 PPC spenders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37dd39c elementor-widget elementor-widget-text-editor\" data-id=\"37dd39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW71194266 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71194266 BCX4\">Between Oct 2020 and Sep 2021, the Fortune 500\u2019s top 20 biggest PPC spenders spent an average of\u00a0<\/span><strong><span class=\"NormalTextRun SCXW71194266 BCX4\">$3,468,676,319<\/span><\/strong><span class=\"NormalTextRun SCXW71194266 BCX4\"> on pay-per-click advertising.\u00a0<\/span><\/span><\/p><p><span class=\"TextRun SCXW71194266 BCX4\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71194266 BCX4\">Assuming that 14% of this amount could be lost due to click fraud, it amounts to <strong>$485 million losses.<\/strong><\/span><\/span><strong><span class=\"EOP SCXW71194266 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9309980 elementor-widget elementor-widget-image\" data-id=\"9309980\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Effect-of-Click-Fraud-on-Fortune-500-Companies-PPC-Shield-Research.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1580\" height=\"668\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Fortune-500-Research.png\" class=\"attachment-full size-full wp-image-3297\" alt=\"\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Fortune-500-Research.png 1580w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Fortune-500-Research-375x159.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Fortune-500-Research-768x325.png 768w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Fortune-500-Research-1536x649.png 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0862546 elementor-widget elementor-widget-heading\" data-id=\"0862546\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How much does Apple spend on PPC?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bda889 elementor-widget elementor-widget-text-editor\" data-id=\"6bda889\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">You might have been surprised to not see <a href=\"https:\/\/www.apple.com\" target=\"_blank\" rel=\"noopener\">Apple<\/a>\u00a0among the top PPC spenders, given that it&#8217;s the world\u2019s biggest company worth $2.456 trillion.\u00a0<\/span><\/p><p>Surprisingly, it spends a relatively small amount of its marketing budget on PPC advertising. In the last 12 months, it spent an estimate of $68 million, which is just a tenth of the PPC ad spent of Google. It could potentially mean around $10 million of losses due to click fraud.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50dea44 elementor-widget elementor-widget-menu-anchor\" data-id=\"50dea44\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"research\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b40c0 elementor-widget elementor-widget-heading\" data-id=\"23b40c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PPC Shield research methodology<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2874a70d elementor-widget elementor-widget-text-editor\" data-id=\"2874a70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">To calculate these estimates, we used the data from the data analytics platform <strong><a href=\"https:\/\/semrush.com\" target=\"_blank\" rel=\"noopener\">Semrush<\/a>\u00a0<\/strong>and a list of <strong>primary consumer-facing domains<\/strong> of all Fortune 500 companies. We selected the time range between <strong>October 2020 and September 2021<\/strong>, which gave us a\u00a012-month estimate. <\/span><\/p><p><span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he PPC budget estimate was calculated based on an average of click through rates and the positioning of the domain on Google Ads.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>The budget loss estimate was calculated based on the assumption that an average of 14% of the total PPC ad spent might be lost due to fraudulent traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89dfb02 elementor-widget elementor-widget-menu-anchor\" data-id=\"89dfb02\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"tldr\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35baace elementor-widget elementor-widget-heading\" data-id=\"35baace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TL;DR: key takeaways on PPC click fraud losses of Fortune 500 companies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881b03c elementor-widget elementor-widget-text-editor\" data-id=\"881b03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">On average, PPC <strong>click fraud is estimated to cost 14%<\/strong> of a company\u2019s ad spend<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">In the last 12 months, America\u2019s biggest companies <strong>could have lost over $700 million<\/strong> due to PPC\u00a0fraud<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Google has the largest estimate PPC ad spent<\/strong> of $680M, which could mean $95 million of potential loss<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Dell<\/strong>\u00a0<strong>is the second<\/strong> biggest spender ($527 million of PPC ad spent and $73 million of potential loss)<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Amazon is the third<\/strong> ($343 million of PPC ad spent and $48 million of potential loss)<\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Between Oct 2020 and Sep 2021, top 20 biggest spenders in Fortune 500 have <strong>spent an estimated $3.4 billion on PPC<\/strong> advertising<\/li><\/ul><p>Interested in this research? Stay tuned for more insights to be revealed soon!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bace44e elementor-widget elementor-widget-text-editor\" data-id=\"1bace44e\" data-element_type=\"widget\" id=\"tagk\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTagged: <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/amazon\/\" rel=\"tag\">Amazon<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/apple\/\" rel=\"tag\">Apple<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/charter\/\" rel=\"tag\">Charter<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/click-fraud-loss\/\" rel=\"tag\">click fraud loss<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/click-fraud-statistics\/\" rel=\"tag\">click fraud statistics<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/dell\/\" rel=\"tag\">Dell<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/google\/\" rel=\"tag\">Google<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/ppc-click-fraud\/\" rel=\"tag\">PPC click fraud<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/verizon\/\" rel=\"tag\">Verizon<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476fcab1 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"476fcab1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7e6dbd elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1f7e6dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d1f3e1 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--align-left elementor-share-buttons--color-custom elementor-share-buttons-mobile--align-center elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"67d1f3e1\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5206fa74\" data-id=\"5206fa74\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b3e47f9 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b3e47f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-250b6187\" data-id=\"250b6187\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f84d881 elementor-widget elementor-widget-image\" data-id=\"1f84d881\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-339dcb6c\" data-id=\"339dcb6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5f6eab elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3b5f6eab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kateryna Umanets<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61eb1794 elementor-widget elementor-widget-text-editor\" data-id=\"61eb1794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Content, PPC Shield<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb73c05 elementor-widget elementor-widget-button\" data-id=\"3cb73c05\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Connect on<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1aa5d5 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1aa5d5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2034c4c9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2034c4c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-mail\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4abea elementor-widget elementor-widget-image\" data-id=\"ab4abea\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:90,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/client.ppcshield.io\/register\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"200\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-s.png\" class=\"attachment-full size-full wp-image-3477\" alt=\"\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-s.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-s-375x95.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-s-768x194.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80ef2b elementor-hidden-phone elementor-widget elementor-widget-table-of-contents\" data-id=\"4f80ef2b\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;body &gt; 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h3&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:180,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4f80ef2b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac1d63a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac1d63a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2df77a\" data-id=\"2d2df77a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dda4402 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3dda4402\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2101ef6a elementor-widget elementor-widget-heading\" data-id=\"2101ef6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">You might also like:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d4b18d elementor-widget elementor-widget-jet-listing-grid\" data-id=\"23d4b18d\" data-element_type=\"widget\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--2127 jet-equal-columns__wrapper\"  data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:&quot;2127&quot;,&quot;posts_num&quot;:3,&quot;columns&quot;:3,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No posts was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;use_custom_post_types&quot;:&quot;yes&quot;,&quot;custom_post_types&quot;:[&quot;post&quot;],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_element_id&quot;:&quot;&quot;}}\" data-page=\"1\" data-pages=\"2\" data-listing-source=\"posts\"><style>.elementor-2127 .elementor-element.elementor-element-3276af2 > .elementor-container{min-height:250px;}.elementor-2127 .elementor-element.elementor-element-3276af2{padding:0px 0px 0px 0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated > .elementor-background-overlay, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated{box-shadow:0px 0px 5px 0px rgba(0, 0, 0, 0.16);padding:0px 0px 10px 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.elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:10px;}.elementor-2127 .elementor-element.elementor-element-d6d9251 > .elementor-element-populated{padding:10px 0px 0px 15px;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms{text-align:left;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms__link{font-family:\"Roboto\", Sans-serif;font-size:14px;color:#60BB46;}.elementor-bc-flex-widget .elementor-2127 .elementor-element.elementor-element-917be94.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94 > 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.jet-listing-dynamic-field{justify-content:flex-start;}@media(max-width:767px){.elementor-2127 .elementor-element.elementor-element-d6d9251{width:50%;}.elementor-2127 .elementor-element.elementor-element-917be94{width:50%;}.elementor-2127 .elementor-element.elementor-element-6c2c1ae .jet-listing-dynamic-field{justify-content:center;}}\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-regular-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-medium-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-regular-webfont-1.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-semibold-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/<\/style><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3192 jet-equal-columns\" data-post-id=\"3192\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png\" class=\"attachment-full size-full wp-post-image\" alt=\"The ultimate guide to invalid clicks\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/invalid-clicks\/\" class=\"jet-listing-dynamic-terms__link\">Invalid Clicks<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing 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elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" 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d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">12 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Full Guide To Google Ads Keyword Match Types<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3514 jet-equal-columns\" data-post-id=\"3514\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" 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class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Google Ads Smart vs Search campaigns: all you need to know<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC Click fraud puts Fortune 500 companies at risk of losing of millions of dollars 3 min read November 12, 2021 Kateryna Umanets Head of Content, PPC Shield Our newest research reveals that the world&#8217;s largest companies allocate billions of dollars to PPC advertising and are at risk of losing millions due to click fraud. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[67,71,74,69,70,72,66,43,73],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-shield-research","tag-amazon","tag-apple","tag-charter","tag-click-fraud-loss","tag-click-fraud-statistics","tag-dell","tag-google","tag-ppc-click-fraud","tag-verizon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC Click Fraud Research: Budget Losses of Fortune 500 Companies - PPC Shield<\/title>\n<meta name=\"description\" content=\"Which of the world&#039;s biggest companies spends the most on PPC ads? How much money might they lose due to click fraud? Discover in our latest research!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Click Fraud Research: Budget Losses of Fortune 500 Companies - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"Which of the world&#039;s biggest companies spends the most on PPC ads? How much money might they lose due to click fraud? 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