{"id":3192,"date":"2023-11-24T10:27:28","date_gmt":"2023-11-24T10:27:28","guid":{"rendered":"https:\/\/www.ppcshield.io\/?p=3192"},"modified":"2024-02-18T09:17:12","modified_gmt":"2024-02-18T09:17:12","slug":"google-ads-invalid-clicks-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/","title":{"rendered":"Google Ads Invalid Clicks: All You Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3192\" class=\"elementor elementor-3192\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ba6fd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ba6fd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de3b13e\" data-id=\"de3b13e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d464743 elementor-widget elementor-widget-heading\" data-id=\"6d464743\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ultimate guide to google ads invalid clicks<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b69af8 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"15b69af8\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dd835 elementor-widget__width-auto elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"61dd835\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 489.2 489.2\" style=\"enable-background:new 0 0 489.2 489.2;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M177.8,238.1c0,4.5-3.6,8.1-8.1,8.1h-30.4c-4.5,0-8.1-3.6-8.1-8.1v-30.4c0-4.5,3.6-8.1,8.1-8.1h30.4    c4.5,0,8.1,3.6,8.1,8.1V238.1z M241.3,207.8c0-4.5-3.6-8.1-8.1-8.1h-30.4c-4.5,0-8.1,3.6-8.1,8.1v30.4c0,4.5,3.6,8.1,8.1,8.1h30.4    c4.5,0,8.1-3.6,8.1-8.1V207.8z M304.8,207.8c0-4.5-3.6-8.1-8.1-8.1h-30.4c-4.5,0-8.1,3.6-8.1,8.1v30.4c0,4.5,3.6,8.1,8.1,8.1h30.4    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class=\"jet-listing-dynamic-field__content\">November 24, 2023<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6114bea6 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6114bea6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ppcshield.io\/blog\/category\/invalid-clicks\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><span>Invalid Clicks<\/span><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2084253e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2084253e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51cf39 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51cf39\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-87d9088\" data-id=\"87d9088\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b310c80 elementor-widget elementor-widget-image\" data-id=\"3b310c80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-485e3e6\" data-id=\"485e3e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f96397a elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3f96397a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">Kateryna Umanets<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ccc1e7f elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"5ccc1e7f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0c6cfa elementor-widget-mobile__width-auto 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a74b05d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a74b05d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ae06dd3\" data-id=\"1ae06dd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7370848d elementor-widget elementor-widget-image\" data-id=\"7370848d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-definition.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Invalid-clicks-definition.png\" data-elementor-lightbox-description=\"Being aware of invalid clicks, tracking them and protecting your accounts with a dedicated software are the best practices for preventing invalid traffic.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE5OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvSW52YWxpZC1jbGlja3MtZGVmaW5pdGlvbi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-definition.png\" class=\"attachment-full size-full wp-image-3199\" alt=\"Google definition of invalid clicks\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-definition.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-definition-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-definition-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f17c44 elementor-align-left elementor-mobile-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"40f17c44\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.ppcshield.io\/support\/\">Home<\/a><\/span><\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbb4266 elementor-widget elementor-widget-text-editor\" data-id=\"1fbb4266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No matter how optimized and well-planned your PPC campaigns are, every Google Ads account is most likely affected by invalid clicks.\u00a0<\/p><p>Here is an ultimate guide to invalid traffic (IVT) in Google Ads. <strong>If you already know the basics, navigate to the<\/strong> <strong>following sections:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71ef2737 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ef2737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-454b9ed9\" data-id=\"454b9ed9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac6eb21 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"3ac6eb21\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#tracking\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"49.999px\" height=\"49.999px\" viewBox=\"0 0 49.999 49.999\" style=\"enable-background:new 0 0 49.999 49.999;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M48.681,42.295l-8.925-8.904c-0.045-0.045-0.098-0.078-0.145-0.11c-0.802,1.233-1.761,2.405-2.843,3.487    c-1.081,1.082-2.255,2.041-3.501,2.845c0.044,0.046,0.077,0.1,0.122,0.144l8.907,8.924c1.763,1.76,4.626,1.758,6.383,0    C50.438,46.921,50.439,44.057,48.681,42.295z\"><\/path>\t\t<path d=\"M35.496,6.079C27.388-2.027,14.198-2.027,6.089,6.081c-8.117,8.106-8.118,21.306-0.006,29.415    c8.112,8.105,21.305,8.105,29.413-0.001C43.604,27.387,43.603,14.186,35.496,6.079z M9.905,31.678    C3.902,25.675,3.904,15.902,9.907,9.905c6.003-6.002,15.77-6.002,21.771-0.003c5.999,6,5.997,15.762,0,21.774    C25.676,37.66,15.91,37.682,9.905,31.678z\"><\/path>\t\t<path d=\"M14.18,22.464c-0.441-1.812-2.257-4.326-3.785-3.525c-1.211,0.618-0.87,3.452-0.299,5.128    c2.552,7.621,11.833,9.232,12.798,8.268C23.843,31.387,15.928,29.635,14.18,22.464z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHow to track invalid traffic\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-323706a6\" data-id=\"323706a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab5e70f elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"7ab5e70f\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#refund\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 486.501 486.501\" style=\"enable-background:new 0 0 486.501 486.501;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M301.1,115.45c-39.3,0-71.2,31.9-71.2,71.2s31.9,71.2,71.2,71.2s71.2-31.9,71.2-71.2    C372.4,147.35,340.5,115.45,301.1,115.45z M321.6,214.85c-3.1,3.8-7.2,6.3-11.9,7.6c-2.1,0.6-3,1.6-2.9,3.8c0.1,2.1,0,4.2,0,6.3    c0,1.9-1,2.9-2.8,2.9c-2.3,0.1-4.5,0.1-6.8,0c-2,0-2.9-1.2-2.9-3.1c0-1.5,0-3.1,0-4.6c0-3.4-0.1-3.5-3.4-4    c-4.2-0.7-8.3-1.6-12.1-3.5c-3-1.5-3.3-2.2-2.4-5.4c0.6-2.3,1.3-4.7,2-7c0.8-2.7,1.6-3,4-1.7c4.2,2.2,8.7,3.4,13.4,4    c3,0.4,6,0.1,8.8-1.2c5.2-2.3,6.1-8.4,1.6-12c-1.5-1.2-3.2-2.2-5-2.9c-4.6-2-9.4-3.6-13.7-6.2c-7-4.2-11.5-10-11-18.6    c0.6-9.7,6.1-15.7,14.9-18.9c3.7-1.3,3.7-1.3,3.7-5.1c0-1.3,0-2.6,0-3.9c0.1-2.9,0.6-3.4,3.4-3.5c0.9,0,1.8,0,2.7,0    c6.1,0,6.1,0,6.1,6.1c0,4.3,0,4.3,4.3,5c3.3,0.5,6.5,1.5,9.5,2.8c1.7,0.7,2.3,1.9,1.8,3.7c-0.8,2.6-1.5,5.3-2.3,7.9    c-0.8,2.5-1.6,2.8-4,1.7c-4.8-2.3-9.8-3.3-15.1-3c-1.4,0.1-2.7,0.3-4,0.8c-4.6,2-5.3,7-1.4,10.1c2,1.6,4.2,2.7,6.5,3.7    c4,1.7,8.1,3.3,11.9,5.4C326.9,189.05,330.2,204.35,321.6,214.85z\"><\/path>\t\t<circle cx=\"197.5\" cy=\"190.35\" r=\"19.7\"><\/circle>\t\t<circle cx=\"404.8\" cy=\"190.35\" r=\"19.7\"><\/circle>\t\t<path d=\"M454.1,70.55H143.8c-17.9,0-32.5,14.6-32.5,32.5v167.3c0,17.9,14.6,32.5,32.5,32.5H454c17.9,0,32.5-14.6,32.5-32.5v-167.3    C486.6,85.15,472,70.55,454.1,70.55z M458.8,235.25c-2.6-0.7-5.3-1-8.1-1c-18.2,0-32.9,14.7-32.9,32.9c0,2.8,0.4,5.5,1,8H177.2    c0.4-2,0.6-4,0.6-6.1c0-18.2-14.7-32.9-32.9-32.9c-2,0-3.9,0.2-5.8,0.5v-99.9c1.9,0.3,3.8,0.5,5.8,0.5c18.2,0,32.9-14.7,32.9-32.9    c0-2.1-0.2-4.1-0.6-6.1H418c-0.2,1.3-0.3,2.7-0.3,4.1c0,18.2,14.7,32.9,32.9,32.9c2.8,0,5.5-0.4,8.1-1v101H458.8z\"><\/path>\t\t<path d=\"M393.5,331.55H98.4c-8.2,0-14.9-6.6-14.9-14.9v-151.7v-10.3v-27.3c-15.7,2.2-27.7,15.7-27.7,32v167.7    c0,17.9,14.5,32.3,32.3,32.3h310.6c16.3,0,29.7-12.1,32-27.8h-27.4H393.5z\"><\/path>\t\t<path d=\"M337.7,388.15H42.6c-8.2,0-14.9-6.6-14.9-14.9v-151.7v-10.3v-27.3c-15.7,2.2-27.7,15.7-27.7,32v167.7    c0,17.9,14.5,32.3,32.3,32.3h310.6c16.3,0,29.7-12.1,32-27.8h-27.4H337.7z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHow to get a refund\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a610a15\" data-id=\"5a610a15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38aaa1c7 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"38aaa1c7\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"#prevention\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-default\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\" width=\"512\" height=\"512\"><g id=\"_x3C_Group_x3E__4_\">\t<g>\t\t<path d=\"M422.762,507.605l-87.518-87.503l-42.422,42.422c-3.662,3.662-8.979,5.171-14.048,3.999    c-5.068-1.201-9.141-4.922-10.781-9.858l-84.858-254.561c-1.802-5.391-0.396-11.338,3.618-15.352    c3.999-3.999,9.961-5.464,15.352-3.618l254.561,84.858c4.937,1.641,8.657,5.713,9.858,10.781    c1.187,5.054-0.322,10.371-3.999,14.048l-42.422,42.422l87.503,87.517c5.859,5.859,5.859,15.352,0,21.211l-63.633,63.633    C438.113,513.465,428.621,513.465,422.762,507.605z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M195,120c-8.291,0-15-6.709-15-15V15c0-8.291,6.709-15,15-15s15,6.709,15,15v90C210,113.291,203.291,120,195,120z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M120.762,141.973L57.114,78.325c-5.859-5.859-5.859-15.352,0-21.211s15.352-5.859,21.211,0l63.647,63.647    c5.859,5.859,5.859,15.352,0,21.211C136.113,147.832,126.621,147.832,120.762,141.973z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M57.114,332.886c-5.859-5.859-5.859-15.352,0-21.211l63.647-63.647c5.859-5.859,15.352-5.859,21.211,0    s5.859,15.352,0,21.211l-63.647,63.647C72.466,338.745,62.974,338.745,57.114,332.886z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M248.027,141.973c-5.859-5.859-5.859-15.352,0-21.211l63.647-63.647c5.859-5.859,15.352-5.859,21.211,0    s5.859,15.352,0,21.211l-63.647,63.647C263.379,147.832,253.887,147.832,248.027,141.973z\"><\/path>\t<\/g>\t<g>\t\t<path d=\"M105,210H15c-8.291,0-15-6.709-15-15s6.709-15,15-15h90c8.291,0,15,6.709,15,15S113.291,210,105,210z\"><\/path>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHow to prevent invalid clicks\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-438d877c elementor-widget elementor-widget-heading\" data-id=\"438d877c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are invalid clicks in Google Ads?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de3ee07 elementor-widget elementor-widget-text-editor\" data-id=\"6de3ee07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As per the Google Ads definition, invalid clicks are &#8220;Clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software.&#8221;\u00a0<\/p><p>In other words, they are bad quality clicks that won&#8217;t bring conversions, and are probably intended to harm your PPC campaigns.<\/p><p>It&#8217;s in your best interest to track them, make sure you are not losing money, and prevent them from clicking on your ads again.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f649732 elementor-widget elementor-widget-heading\" data-id=\"5f649732\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where is invalid traffic coming from?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759dad45 elementor-widget elementor-widget-text-editor\" data-id=\"759dad45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Invalid traffic might come from <strong>automated tools<\/strong> or non-genuine<strong> manual clicks<\/strong>.\u00a0Google provides the following examples:\u00a0<\/p><ul><li>Useless clicks with no value, such as the second click of a double-click;<\/li><li>Manual clicks for increasing advertiser&#8217;s costs, with no conversion intent;<\/li><li>Manual clicks by website owners for earning on hosted ads;<\/li><li>Clicks and impressions by malicious automated software, such as bots;<\/li><li>Impressions generated for lowering advertiser&#8217;s clickthrough rate (CTR).<\/li><\/ul><p><strong><span style=\"color: #333333;\">Learn more about invalid traffic in our<\/span> <span style=\"text-decoration: underline;\"><span style=\"color: #4c8bf5; text-decoration: underline;\"><a style=\"color: #4c8bf5; text-decoration: underline;\" href=\"https:\/\/ppcshield.io\/blog\/a-beginners-guide-to-click-fraud-prevention\/\">Click Fraud Prevention Guide.<\/a><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3e4f87 elementor-widget elementor-widget-heading\" data-id=\"4b3e4f87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you get charged for invalid clicks?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d116105 elementor-widget elementor-widget-text-editor\" data-id=\"7d116105\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No. Invalid clicks are removed from your reports and payments, so <strong>you are not supposed to pay for them.<\/strong>\u00a0So what&#8217;s the problem, you might ask, if I don&#8217;t even pay for this traffic?<\/p><p>Some invalid clicks might accidentally get into your reports, together with regular clicks. In this case it&#8217;s your responsibility to notice them and claim a refund.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3d3fd4 elementor-widget elementor-widget-image\" data-id=\"1f3d3fd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-statement-by-Google.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Invalid-clicks-statement-by-Google.png\" data-elementor-lightbox-description=\"Usually refunds are processed automatically, but in some cases you may need to request it on your own.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIwMywidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvSW52YWxpZC1jbGlja3Mtc3RhdGVtZW50LWJ5LUdvb2dsZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-statement-by-Google.png\" class=\"attachment-full size-full wp-image-3203\" alt=\"Google official statement about invalid clicks\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-statement-by-Google.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-statement-by-Google-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-statement-by-Google-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">If invalid clicks escaped Google's automatic detection, you may be refunded.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212f5c20 elementor-widget elementor-widget-heading\" data-id=\"212f5c20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How invalid traffic affects your PPC campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d17b013 elementor-widget elementor-widget-text-editor\" data-id=\"7d17b013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If not detected and filtered out, invalid traffic can mess up your KPIs and distort your data, affecting your data-driven decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72269a89 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"72269a89\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1911\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1911\" aria-expanded=\"false\">Performance KPIs<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1912\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1912\" aria-expanded=\"false\">Cost-related KPIs<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1913\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1913\" aria-expanded=\"false\">Discrepancies<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1911\" aria-expanded=\"false\">Performance KPIs<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1911\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1911\" tabindex=\"0\" hidden=\"false\"><p>You might experience an icrease in click-through-rate (CTR), but a decrease in conversion rate (CR), if you get many clicks, but few leads.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1912\" aria-expanded=\"false\">Cost-related KPIs<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1912\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1912\" tabindex=\"0\" hidden=\"hidden\"><p>With the increase of non-converting clicks, your cost-per-lead (CPL) and cost-per-acquisition (CPA) will increase accordingly.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1913\" aria-expanded=\"false\">Discrepancies<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1913\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1913\" tabindex=\"0\" hidden=\"hidden\"><p><span style=\"font-weight: 400;\">You might see discrepancies in your data, for example the estimated and actual earnings might not match.<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32867928 elementor-widget elementor-widget-menu-anchor\" data-id=\"32867928\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tracking\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3112f9f1 elementor-widget elementor-widget-heading\" data-id=\"3112f9f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to track invalid clicks in Google Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41336247 elementor-widget elementor-widget-text-editor\" data-id=\"41336247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Log in and go to your <strong>Campaigns<\/strong> tab;<\/li><li>Click on <strong>Columns<\/strong> to modify them;<\/li><li>Go to <strong>Performance<\/strong> section;<\/li><li>Select the following metrics:<ul><li><strong>invalid clicks,<\/strong><\/li><li><strong>invalid click rate, <\/strong><\/li><li><strong>invalid interactions,<\/strong><\/li><li><strong> invalid interaction rate.<\/strong><\/li><\/ul><\/li><li>Click <strong>Apply.<\/strong><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d3797d elementor-widget elementor-widget-heading\" data-id=\"31d3797d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to understand the IVT-related metrics?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ca81b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca81b56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b08ce49\" data-id=\"5b08ce49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d691c47 elementor-widget elementor-widget-heading\" data-id=\"d691c47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Invalid Clicks<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff9cfe7 elementor-widget elementor-widget-text-editor\" data-id=\"5ff9cfe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Number of clicks that Google detected as illegitimate.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73cb256\" data-id=\"73cb256\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a70281 elementor-widget elementor-widget-heading\" data-id=\"56a70281\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Invalid Click Rate<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4b36b elementor-widget elementor-widget-text-editor\" data-id=\"48f4b36b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Invalid Clicks \/ Total Clicks x 100% .<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16a851af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a851af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2cb1b513\" data-id=\"2cb1b513\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604bce10 elementor-widget elementor-widget-heading\" data-id=\"604bce10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Invalid Interactions<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18450386 elementor-widget elementor-widget-text-editor\" data-id=\"18450386\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The number of interactions coming from invalid traffic sources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c7fa62c\" data-id=\"6c7fa62c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a2e25a elementor-widget elementor-widget-heading\" data-id=\"60a2e25a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Invalid Interaction Rate<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49600d98 elementor-widget elementor-widget-text-editor\" data-id=\"49600d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Invalid interactions \/ Total interactions x 100% .<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc01912 elementor-widget elementor-widget-heading\" data-id=\"1cc01912\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can I see invalid clicks on different levels: account, adgroup, keyword?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4412c65 elementor-widget elementor-widget-text-editor\" data-id=\"4412c65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No, as of now, <strong>you can only see see invalid clicks per campaign.<\/strong> There is no drilldown to ad group or keyword level, and there is no overview for the whole account, even in the reports section. You can use reports for tracking your IVT, but keep in mind that you can only include invalid clicks and invalid click rate metrics.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bd03ed elementor-widget elementor-widget-menu-anchor\" data-id=\"26bd03ed\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"refund\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bcb0a9c elementor-widget elementor-widget-heading\" data-id=\"1bcb0a9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get a refund for invalid clicks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483c0586 elementor-widget elementor-widget-heading\" data-id=\"483c0586\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Check if Google already refunded you<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af377d0 elementor-widget elementor-widget-text-editor\" data-id=\"6af377d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In most cases the refund is processed automatically, so your first step is to check whether it happened in your case too.<\/span><\/p><ol><li>Log in and go to <strong>Reports<\/strong>;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>\u201cPredefined reports (Dimensions)\u201d &gt; \u201cOther\u201d &gt; \u201cBilled cost\u201d<\/b><\/li><li aria-level=\"1\">Compare <b>Served cost<\/b> and <b>Billed cost <\/b>per campaign<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70c4e01d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c4e01d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-242e4e84\" data-id=\"242e4e84\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5086e1f2 elementor-widget elementor-widget-heading\" data-id=\"5086e1f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Served cost<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31393f9a elementor-widget elementor-widget-text-editor\" data-id=\"31393f9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A campaign&#8217;s overall cost based on the number of clicks or impressions it received.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-657560ca\" data-id=\"657560ca\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325228 elementor-widget elementor-widget-heading\" data-id=\"325228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Billed cost<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386e46c6 elementor-widget elementor-widget-text-editor\" data-id=\"386e46c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The amount you will be asked to pay, after Google has made adjustments to your account.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-633bb942 elementor-widget elementor-widget-text-editor\" data-id=\"633bb942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><strong>If billed cost is lower<\/strong> than the served cost, means that <strong>Google has refunded you<\/strong> for some of the clicks and you don&#8217;t need to request a refund.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226b943b elementor-widget elementor-widget-text-editor\" data-id=\"226b943b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might want to request a refund if:<\/p><ul><li>Your campaign <strong>shows invalid clicks<\/strong>, but the <strong>served and billed cost are equal<\/strong><\/li><li>You have <strong>evidence that some of your clicks were invalid<\/strong>, but Google didn&#8217;t detect them (make sure to provide proof, such as records from a click fraud prevention software) &#8211; for example, if you noticed unusual spikes in traffic from suspicious locations, a sudden jump in CPL\/CPA, or non-human behavior patterns attributable to a click fraud attack.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755672a6 elementor-widget elementor-widget-image\" data-id=\"755672a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Screenshot-example-of-a-click-fraud-attack.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Screenshot-example-of-a-click-fraud-attack.png\" data-elementor-lightbox-description=\"Keep in mind: unusual activities  at unusual hours could be the signs of click fraud.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIwNCwidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvU2NyZWVuc2hvdC1leGFtcGxlLW9mLWEtY2xpY2stZnJhdWQtYXR0YWNrLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"339\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Screenshot-example-of-a-click-fraud-attack.png\" class=\"attachment-full size-full wp-image-3204\" alt=\"Screenshot with an example of a click fraud attack\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Screenshot-example-of-a-click-fraud-attack.png 1249w, https:\/\/www.ppcshield.io\/app\/uploads\/Screenshot-example-of-a-click-fraud-attack-375x102.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Screenshot-example-of-a-click-fraud-attack-768x208.png 768w\" sizes=\"(max-width: 1249px) 100vw, 1249px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a sudden jump in clicks and CPL during one night hour - sign of a click fraud attack.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd3c75 elementor-widget elementor-widget-heading\" data-id=\"ddd3c75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Collect as much data as possible<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7947d6 elementor-widget elementor-widget-text-editor\" data-id=\"7a7947d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To request a refund you&#8217;ll need to collect as much information as you can, including:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer ID<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dates of fraudulent clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affected campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affected ad groups and keywords<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you opted in Display\/Search networks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you&#8217;ve increased your bids or budget in the last month<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you&#8217;ve examined your account for invalid traffic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A detailed description of the issue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A list of IP addresses<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suspicious display placements<\/span><\/li><\/ul><p>You will also be asked to upload a copy of your web logs or other tracking data. If you cannot take full data from\u00a0 your server, that&#8217;s where click fraud prevention software, like PPC Shield, comes in handy &#8211; you can simply export the clicks data from your account and submit to Google Ads. While it doesn&#8217;t replace web logs, it can give you important details about every suspicious click.<\/p><p><strong><span style=\"color: #333333;\">Learn more about <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #4c8bf5; text-decoration: underline;\"><a style=\"color: #4c8bf5; text-decoration: underline;\" href=\"https:\/\/www.ppcshield.io\/knowledge-base\/troubleshooting\/google-ads-refund-for-invalid-clicks\/\">using PPC Shield for submitting a refund request to Google.<\/a><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbf530b elementor-widget elementor-widget-heading\" data-id=\"3fbf530b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Submit a Click Quality Form<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29384fa8 elementor-widget elementor-widget-text-editor\" data-id=\"29384fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the official Google refund form &#8211; fill it with information and attach the file with all data you have for suspicious clicks. Double-check the email address, as it will be used by Google representatives for contacting you.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c98ea4 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"63c98ea4\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/support.google.com\/adwords\/contact\/click_quality\" target=\"_blank\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" width=\"610.633px\" height=\"610.633px\" viewBox=\"0 0 610.633 610.633\" style=\"enable-background:new 0 0 610.633 610.633;\" xml:space=\"preserve\"><g>\t<g>\t\t<polygon points=\"553.941,473.344 418.288,473.344 418.288,610.633   \"><\/polygon>\t\t<path d=\"M553.941,38.164C553.941,17.069,536.872,0,515.777,0H94.855C73.78,0,56.691,17.069,56.691,38.164v534.305    c0,21.095,17.088,38.164,38.164,38.164h284.613V449.395c0-10.548,8.534-19.082,19.082-19.082h155.391V38.164z M114.066,95.625    h191.25v43.031h-191.25V95.625z M114.066,215.156h191.25v43.031h-191.25V215.156z M305.316,497.25h-191.25v-43.031h191.25V497.25z     M487.004,377.719H114.066v-43.031h372.938V377.719z M487.004,258.188H367.473V95.625h119.531V258.188z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCheck out the form for Google Ads refunds\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67723e84 elementor-widget elementor-widget-heading\" data-id=\"67723e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long does it take to get a refund?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f58b2b7 elementor-widget elementor-widget-text-editor\" data-id=\"4f58b2b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Generally, refunds will take between<\/span><b> ten business days and two weeks <\/b><span style=\"font-weight: 400;\">for Google to complete. It would also depend on your bank or credit card provider&#8217;s procedures when crediting refunds to your account. Remember that it&#8217;s still up to Google to approve or decline your refund request. <br \/>If it&#8217;s approved, you&#8217;ll see the refunded credit under <strong>Tools &amp; Settings &gt; Billing &gt; Transactions &gt; Adjustments<\/strong> in your Google Ads account.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bb0639 elementor-widget elementor-widget-heading\" data-id=\"15bb0639\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How often can I ask Google Ads for refunds?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134b9cbe elementor-widget elementor-widget-text-editor\" data-id=\"134b9cbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can only submit <strong>one request in 60 days.<\/strong> Keep in mind that Google claims no responsibility for traffic older than 60 days. That&#8217;s why it&#8217;s important to check the dates of suspicious clicks and make sure you report invalid activities for the last 60 days, and not older.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73a860 elementor-widget elementor-widget-menu-anchor\" data-id=\"b73a860\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"prevention\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d3a4b5 elementor-widget elementor-widget-heading\" data-id=\"50d3a4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to prevent invalid traffic?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155fa3fa elementor-widget elementor-widget-text-editor\" data-id=\"155fa3fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First thing &#8211; being aware of invalid clicks and understanding how to track them. You covered it by reading this article &#8211; good start! \ud83d\ude42\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f4e92c elementor-widget elementor-widget-image\" data-id=\"58f4e92c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ppcshield.io\/app\/uploads\/Tips-on-preventing-invalid-clicks.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tips on preventing invalid clicks\" data-elementor-lightbox-description=\"Best tip: trust your click fraud prevention to professionals, like PPC Shield.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzIxNywidXJsIjoiaHR0cHM6XC9cL3d3dy5wcGNzaGllbGQuaW9cL2FwcFwvdXBsb2Fkc1wvVGlwcy1vbi1wcmV2ZW50aW5nLWludmFsaWQtY2xpY2tzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Tips-on-preventing-invalid-clicks.png\" class=\"attachment-full size-full wp-image-3217\" alt=\"Four tips on preventing invalid clicks\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Tips-on-preventing-invalid-clicks.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Tips-on-preventing-invalid-clicks-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Tips-on-preventing-invalid-clicks-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Here are some tips on keeping fraudulent clicks away from your campaigns.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46943554 elementor-widget elementor-widget-heading\" data-id=\"46943554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Monitor your key metrics<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78456563 elementor-widget elementor-widget-text-editor\" data-id=\"78456563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Modify your campaign statistics data, adding the columns related to invalid clicks, as we <span style=\"text-decoration: underline;\"><a href=\"#tracking\">dicussed before.<\/a><\/span>\u00a0Remember &#8211; you are not charged for the click that Google defines as invalid, but <strong>you might still be paying for irrelevant clicks that Google failed to detect.<\/strong><\/p><p>Unless you use a click fraud prevention software that tells you precisely which click is fraudulent, you might be able to guess that on your own. For this, you need to monitor and understand your campaign statistics very well, in order to notice unusual jumps or suscpicious activities.<\/p><p>Think critically about every change in your KPIs, especially the sudden and significant ones. Can you explain them? Are they related to your actions\/changes in campaigns? Or are they a sign of a click fraud attack that Google didn&#8217;t detect as invalid activity?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2a8935 elementor-widget elementor-widget-heading\" data-id=\"3e2a8935\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Optimize your account<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf4a4f6 elementor-widget elementor-widget-text-editor\" data-id=\"4cf4a4f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once you added the relevant columns, see which campaigns are the most affected by invalid clicks. Try to optimize them, review your targeting settings and keywords. Apply the changes and monitor if they have any effect on your invalid click ratio. Google also suggests identifying and improving low-conversion areas in your account.<\/p><p><strong>PRO tip:<\/strong> Be careful with the way you use keyword match types, as they might affect your invalid click ratio as well. Broad match keywords expose your ads to a larger number of search terms, and therefore risk attracting a larger amount of invalid clicks. Phrase match and exact match are less risky.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2044a97 elementor-cta--layout-image-left elementor-cta--valign-middle elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"2044a97\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-icon-wrapper elementor-cta__icon elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" width=\"256px\" height=\"225px\" viewBox=\"0 0 256 225\" xml:space=\"preserve\"><path d=\"M56.62,33.397c0-16.982,13.586-30.677,30.677-30.677c16.982,0,30.677,13.695,30.677,30.677  c-0.109,17.091-13.805,30.677-30.677,30.677C70.316,64.073,56.62,50.379,56.62,33.397z M225.833,164.969h-55.662v-49.741  c0-24.232-21.176-43.819-45.004-43.819H50.556C24.397,71.409,1.988,94.076,2,116.413v91.191C1.969,217.71,9.107,222.987,16.212,223  c7.122,0.013,14.212-5.264,14.212-15.396v-88.823h9.474v104.034h92.376V118.781h9.474l0.096,59.653  c-0.063,10.337,6.327,14.74,12.931,14.958h71.058C245.212,193.392,245.212,164.969,225.833,164.969z M243.783,55.217  c-6.811-4.945-15.396-7.371-25.706-7.371c-7.838,0-14.463,1.726-19.828,5.179c-7.791,4.992-12.27,13.156-13.343,24.493  c-0.093,0.7-0.187,3.172-0.187,3.172c0.513,4.992,4.712,8.864,9.844,8.864c5.132,0,9.331-3.872,9.844-8.864l0,0l0,0  c0.047-0.327,0.047-0.7,0.047-1.026c0-0.047,0-0.14,0-0.187c0.233-3.359,1.306-6.578,3.266-9.704  c2.193-3.499,5.972-5.272,11.244-5.272c5.365,0,9.051,1.446,11.104,4.292c2.006,2.846,3.033,6.018,3.033,9.471  c0,3.033-0.886,5.785-2.706,8.258c-0.98,1.446-2.333,2.799-3.966,4.059l-4.992,3.919c-4.899,3.826-7.978,7.231-9.144,10.171  c-1.166,2.939-1.913,8.258-2.193,15.956h18.522c0.047-3.639,0.327-6.345,0.886-8.071c0.886-2.753,2.613-5.132,5.272-7.185  l4.852-3.779c4.899-3.826,8.211-6.998,9.937-9.424c2.939-4.059,4.432-9.051,4.432-14.976C254,67.441,250.594,60.116,243.783,55.217z   M219.849,127.018c7.06,0,12.783,5.723,12.783,12.783s-5.723,12.783-12.783,12.783c-7.06,0-12.783-5.723-12.783-12.783  S212.789,127.018,219.849,127.018z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNot sure what match types are and how to use them? <br> Click to read our <b>Full Google Ads Keyword Match Types Guide<\/b>\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e0f667 elementor-widget elementor-widget-heading\" data-id=\"55e0f667\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pay attention to display network<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44af6782 elementor-widget elementor-widget-text-editor\" data-id=\"44af6782\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Display ads are among the most attractive targets for invalid traffic. While display network have their own benefits and can bring you good results, there are plenty of low-quality websites and dishonest website owners. They might click on ads on their own websites, just to generate profit for themselves and bring zero results to you. If you don&#8217;t block them via any automated system, it is your responsibility to constantly <strong>review your placements and exclude poor-converting sites.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5494e20 elementor-widget elementor-widget-heading\" data-id=\"5494e20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use automated click fraud prevention software<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2874a70d elementor-widget elementor-widget-text-editor\" data-id=\"2874a70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rather than requesting refunds after click fraud attacks, it&#8217;s better to prevent invalid traffic from even reaching your campaigns.<\/p><p><strong>PPC Shield is an officially certified Google click tracker, certified to track clicks on Google Ads.<\/strong> Our advanced platform offers the best protection solution for Google Ads advertisers that will:<\/p><ul><li>Monitor your ad clicks and analyze their quality in real time<\/li><li>Detect fraudulent clicks, based on various factors<\/li><li>Automatically block their IPs from seeing your ads again<\/li><li>Let you customize what clicks you want to allow\/block<\/li><li><strong>Save up to 20% of your advertising budget and improve your ROI<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4abe9f elementor-widget elementor-widget-image\" data-id=\"4d4abe9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/client.ppcshield.io\/register\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"200\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield.png\" class=\"attachment-full size-full wp-image-3473\" alt=\"\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-375x95.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Free-14-day-trial-PPC-Shield-768x194.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbc996a elementor-widget elementor-widget-heading\" data-id=\"7fbc996a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You may ask... Google blocks invalid clicks, isn't it enough?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efa85f0 elementor-widget elementor-widget-text-editor\" data-id=\"1efa85f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Right, Google blocks a small portion of clicks, but do you know how many fraudulent clicks escape its detection filters? You will still pay for them and have to submit a refund request if you want your money back.\u00a0<br \/>Besides that, there are other reasons why relying on refunds is not a good idea:<\/p><ul><li><strong>There is no 100% refund guarantee<\/strong> &#8211; even when you collect all proofs and submit a refund request, Google might refuse it.<br \/><br \/><\/li><li><strong>Claiming a refund takes time<\/strong> &#8211; why not spend it on more effective activities, such as optimizing your campaigns and actually improving your PPC ads?\u00a0<br \/><br \/><\/li><li><strong>Your account is still vulnerable to future threats<\/strong> &#8211; Google has no way of preventing invalid traffic automatically. You may blacklist suspicious IPs manually, but it&#8217;s not comparable to the convenience of the automatic IP blocking provided by click fraud prevention software.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bace44e elementor-widget elementor-widget-text-editor\" data-id=\"1bace44e\" data-element_type=\"widget\" id=\"tagk\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTagged: <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/google-ads\/\" rel=\"tag\">Google Ads<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/google-ads-tips\/\" rel=\"tag\">Google Ads Tips<\/a> <a href=\"https:\/\/www.ppcshield.io\/blog\/tag\/invalid-traffic-ivt\/\" rel=\"tag\">Invalid Traffic (IVT)<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476fcab1 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"476fcab1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7e6dbd elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1f7e6dbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d1f3e1 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--align-left elementor-share-buttons--color-custom elementor-share-buttons-mobile--align-center elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"67d1f3e1\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5206fa74\" data-id=\"5206fa74\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b3e47f9 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b3e47f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-250b6187\" data-id=\"250b6187\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f84d881 elementor-widget elementor-widget-image\" data-id=\"1f84d881\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg\" class=\"attachment-medium size-medium wp-image-3197\" alt=\"Kateryna Umanets PPC Shield\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1.jpg 400w, https:\/\/www.ppcshield.io\/app\/uploads\/Kateryna-Umanets-Head-of-Content-PPC-Shield-1-375x375.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-339dcb6c\" data-id=\"339dcb6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5f6eab elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3b5f6eab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kateryna Umanets<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61eb1794 elementor-widget elementor-widget-text-editor\" data-id=\"61eb1794\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Content, PPC Shield<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb73c05 elementor-widget elementor-widget-button\" data-id=\"3cb73c05\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-umanets\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 455 455\" style=\"enable-background:new 0 0 455 455;\" xml:space=\"preserve\"><g>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M246.4,204.35v-0.665c-0.136,0.223-0.324,0.446-0.442,0.665H246.4z\"><\/path>\t<path style=\"fill-rule:evenodd;clip-rule:evenodd;\" d=\"M0,0v455h455V0H0z M141.522,378.002H74.016V174.906h67.506V378.002z   M107.769,147.186h-0.446C84.678,147.186,70,131.585,70,112.085c0-19.928,15.107-35.087,38.211-35.087  c23.109,0,37.31,15.159,37.752,35.087C145.963,131.585,131.32,147.186,107.769,147.186z M385,378.002h-67.524V269.345  c0-27.291-9.756-45.92-34.195-45.92c-18.664,0-29.755,12.543-34.641,24.693c-1.776,4.34-2.24,10.373-2.24,16.459v113.426h-67.537  c0,0,0.905-184.043,0-203.096H246.4v28.779c8.973-13.807,24.986-33.547,60.856-33.547c44.437,0,77.744,29.02,77.744,91.398V378.002  z\"><\/path><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Connect on<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1aa5d5 elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1aa5d5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2034c4c9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2034c4c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-mail\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80ef2b elementor-hidden-phone elementor-widget elementor-widget-table-of-contents\" data-id=\"4f80ef2b\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-20f4071.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-ff02236.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-f9f3a83.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-a101d11.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-20f4071.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-0606dfa.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3, body &gt; main &gt; div &gt; div.elementor.elementor-2123 &gt; div &gt; div &gt; section.elementor-element.elementor-element-5e5eec8.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-top-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-7a45369.elementor-column.elementor-col-66.elementor-top-column &gt; div &gt; div &gt; section.elementor-element.elementor-element-f9f3a83.elementor-section-boxed.elementor-section-height-default.elementor-section-height-default.elementor-section.elementor-inner-section &gt; div &gt; div &gt; div.elementor-element.elementor-element-8f61192.elementor-column.elementor-col-50.elementor-inner-column &gt; div &gt; div &gt; div &gt; div &gt; div &gt; div.elementor-flip-box__layer.elementor-flip-box__front &gt; div &gt; div &gt; h3&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:90,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4f80ef2b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac1d63a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac1d63a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2df77a\" data-id=\"2d2df77a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dda4402 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3dda4402\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2101ef6a elementor-widget elementor-widget-heading\" data-id=\"2101ef6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">You might also like:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d4b18d elementor-widget elementor-widget-jet-listing-grid\" data-id=\"23d4b18d\" data-element_type=\"widget\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--2127 jet-equal-columns__wrapper\"  data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:&quot;2127&quot;,&quot;posts_num&quot;:3,&quot;columns&quot;:3,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No posts was found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;use_custom_post_types&quot;:&quot;yes&quot;,&quot;custom_post_types&quot;:[&quot;post&quot;],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_element_id&quot;:&quot;&quot;}}\" data-page=\"1\" data-pages=\"2\" data-listing-source=\"posts\"><style>.elementor-2127 .elementor-element.elementor-element-3276af2 > .elementor-container{min-height:250px;}.elementor-2127 .elementor-element.elementor-element-3276af2{padding:0px 0px 0px 0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated > .elementor-background-overlay, .elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-2127 .elementor-element.elementor-element-526fa2f > .elementor-element-populated{box-shadow:0px 0px 5px 0px rgba(0, 0, 0, 0.16);padding:0px 0px 10px 0px;}.elementor-2127 .elementor-element.elementor-element-526fa2f:hover > .elementor-element-populated{box-shadow:0px 0px 10px 0px rgba(0, 0, 0, 0.25);}.elementor-2127 .elementor-element.elementor-element-0c63a87 .jet-listing-dynamic-image{justify-content:flex-start;}.elementor-2127 .elementor-element.elementor-element-0c63a87 .jet-listing-dynamic-image img{border-radius:5px 5px 0px 0px;}.elementor-2127 .elementor-element.elementor-element-bb70ecc{margin-top:0px;margin-bottom:10px;padding:0px 0px 0px 0px;}.elementor-bc-flex-widget .elementor-2127 .elementor-element.elementor-element-d6d9251.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-2127 .elementor-element.elementor-element-d6d9251.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-2127 .elementor-element.elementor-element-d6d9251 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:10px;}.elementor-2127 .elementor-element.elementor-element-d6d9251 > .elementor-element-populated{padding:10px 0px 0px 15px;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms{text-align:left;}.elementor-2127 .elementor-element.elementor-element-9350bd4 .jet-listing-dynamic-terms__link{font-family:\"Roboto\", Sans-serif;font-size:14px;color:#60BB46;}.elementor-bc-flex-widget .elementor-2127 .elementor-element.elementor-element-917be94.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-2127 .elementor-element.elementor-element-917be94 > 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.elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 15px 0px 15px;}@media(max-width:767px){.elementor-2127 .elementor-element.elementor-element-d6d9251{width:50%;}.elementor-2127 .elementor-element.elementor-element-917be94{width:50%;}.elementor-2127 .elementor-element.elementor-element-6c2c1ae .jet-listing-dynamic-field{justify-content:center;}}\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-regular-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-medium-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Roboto';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/roboto-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-regular-webfont-1.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: 600;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-semibold-webfont.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Montserrat';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.ppcshield.io\/app\/uploads\/montserrat-bold-webfont.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/<\/style><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3622 jet-equal-columns\" data-post-id=\"3622\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Full PPC keyword match types guide\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Keyword-Match-Types-Best-Practices-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/google-ads-guides\/\" class=\"jet-listing-dynamic-terms__link\">Google Ads Guides<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">12 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Full Guide To Google Ads Keyword Match Types<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/full-guide-to-google-ads-keyword-match-types\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3514 jet-equal-columns\" data-post-id=\"3514\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns.png\" class=\"attachment-full size-full wp-post-image\" alt=\"All you need to know about search vs smart campaigns\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/Smart-vs-Search-campaigns-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/google-ads-guides\/\" class=\"jet-listing-dynamic-terms__link\">Google Ads Guides<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">7 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Google Ads Smart vs Search campaigns: all you need to know<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/smart-vs-search-google-ads-campaigns\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-3262 jet-equal-columns\" data-post-id=\"3262\" ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"2127\" class=\"elementor elementor-2127\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3276af2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3276af2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526fa2f\" data-id=\"526fa2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63a87 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"0c63a87\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\"><a href=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\" class=\"jet-listing-dynamic-image__link\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"400\" src=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Fortune 500 Companies Risk Losing Millions of Dollars to PPC Click Fraud\" srcset=\"https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies.png 790w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies-375x190.png 375w, https:\/\/www.ppcshield.io\/app\/uploads\/PPC-Shield-Research-Click-Fraud-Losses-of-Fortune-500-companies-768x389.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb70ecc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bb70ecc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d9251\" data-id=\"d6d9251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9350bd4 elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"9350bd4\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/www.ppcshield.io\/blog\/category\/ppc-shield-research\/\" class=\"jet-listing-dynamic-terms__link\">PPC Shield Research<\/a><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-917be94\" data-id=\"917be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2c1ae elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6c2c1ae\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__icon is-svg-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32px\" height=\"32px\" viewBox=\"0 0 32 32\" id=\"Lager_44\" data-name=\"Lager 44\"><g id=\"Group_15\" data-name=\"Group 15\"><path id=\"Path_51\" data-name=\"Path 51\" d=\"M16,0A16,16,0,1,0,32,16,16,16,0,0,0,16,0Zm0,28A12,12,0,1,1,28,16,12.013,12.013,0,0,1,16,28Z\" fill=\"#040505\"><\/path><path id=\"Path_52\" data-name=\"Path 52\" d=\"M20.02,16H17a1,1,0,0,1-1-1V11.98A1.979,1.979,0,0,0,14.02,10h-.04A1.979,1.979,0,0,0,12,11.98v6.04A1.979,1.979,0,0,0,13.98,20h6.04A1.979,1.979,0,0,0,22,18.02v-.04A1.979,1.979,0,0,0,20.02,16Z\" fill=\"#040505\"><\/path><\/g><\/svg><\/div><div class=\"jet-listing-dynamic-field__content\">3 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f474f60 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f474f60\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\">Fortune 500 Companies Risk Losing Millions of Dollars to PPC Click Fraud<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.ppcshield.io\/blog\/fortune-500-companies-click-fraud-losses\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ultimate guide to google ads invalid clicks 7 min read October 11, 2021 Kateryna Umanets &nbsp; Head of Content, PPC Shield No matter how optimized and well-planned your PPC campaigns are, every Google Ads account is most likely affected by invalid clicks. Here is an ultimate guide to invalid traffic (IVT) in Google Ads. If [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[63,54,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Google Ads Invalid Clicks - PPC Shield<\/title>\n<meta name=\"description\" content=\"All you need to know about Google Ads invalid clicks: what they are, how to get a refund and how to prevent them from reaching your PPC ads again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Google Ads Invalid Clicks - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"All you need to know about Google Ads invalid clicks: what they are, how to get a refund and how to prevent them from reaching your PPC ads again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"PPC Shield\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T10:27:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-18T09:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kateryna Umanets\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Umanets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\"},\"author\":{\"name\":\"Kateryna Umanets\",\"@id\":\"https:\/\/www.ppcshield.io\/#\/schema\/person\/cf3e8dc29d112d69dfad70ac13e40874\"},\"headline\":\"Google Ads Invalid Clicks: All You Need to Know\",\"datePublished\":\"2023-11-24T10:27:28+00:00\",\"dateModified\":\"2024-02-18T09:17:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\"},\"wordCount\":1912,\"publisher\":{\"@id\":\"https:\/\/www.ppcshield.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ppcshield.io\/app\/uploads\/Invalid-clicks-guide.png\",\"keywords\":[\"Google Ads\",\"Google Ads Tips\",\"Invalid Traffic (IVT)\"],\"articleSection\":[\"Invalid Clicks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\",\"url\":\"https:\/\/www.ppcshield.io\/blog\/google-ads-invalid-clicks-all-you-need-to-know\/\",\"name\":\"The Ultimate Guide to Google Ads Invalid Clicks - 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