{"id":2894,"date":"2021-06-10T13:18:33","date_gmt":"2021-06-10T12:18:33","guid":{"rendered":"https:\/\/www.ppcshield.io\/?p=2894"},"modified":"2022-09-06T15:00:26","modified_gmt":"2022-09-06T14:00:26","slug":"a-beginners-guide-to-click-fraud-prevention","status":"publish","type":"post","link":"https:\/\/www.ppcshield.io\/blog\/a-beginners-guide-to-click-fraud-prevention\/","title":{"rendered":"A Beginner\u2019s Guide to Click Fraud: Tips & Tricks"},"content":{"rendered":"\t\t
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A Beginner\u2019s Guide to Click Fraud: Tips & Tricks<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tClick Fraud<\/span><\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you recently found out about click fraud and would like to learn all there is to know about it, how it works, and how to stop it?<\/span><\/p>

Don\u2019t fret! In this article, we\u2019ve provided essential information on click fraud for beginners, along with some tips and tricks on how to stop it in its tracks with PPC Shield!\u00a0<\/span><\/p>

Already familiar with click fraud? Jump straight to click fraud prevention tips.<\/a>\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Click Fraud and How Does it Work?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To give you a brief introduction of what click fraud is, it’s when a human visitor or a bot disguises <\/span>themselves as real visitors on a webpage and clicks on any ads, button, or hyperlink you may have within the webpage.\u00a0<\/span>Not only can click fraud affect webpages, but fraudsters can also target Google Ads.\u00a0<\/b><\/p>

Click fraud is done to deceive a platform or service into thinking that real users engage with their webpage and ads. The crime usually occurs when links are clicked multiple times. Fraudsters usually initiate this by using bots that click repeatedly.\u00a0<\/p>

These <\/span>bots make up approximately 50% of all internet traffic<\/b>, and websites that serve ads are visited as much as 20% by click bots.\u00a0<\/span>The story behind almost all ad fraudsters is their plans to seek financial gain.\u00a0<\/p>

Companies can also turn to click fraud to damage their competitors’ ad budgets<\/b> by hitting their pay-per-click ads with click bots.\u00a0<\/span>Cybercriminals also use click fraud to boost their unreliable web pages higher in search rankings to make their services look legitimate.<\/p>

There are other types of ad frauds, but the most common types are:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Traffic Sourcing<\/div>\n\t\t\t\t\t\t\t\t\t
Domain spoofing<\/div>\n\t\t\t\t\t\t\t\t\t
Ad stacking<\/div>\n\t\t\t\t\t\t\t\t\t
Ad injection<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t
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Traffic Sourcing<\/div>\n\t\t\t\t\t