{"id":2875,"date":"2021-06-06T11:49:04","date_gmt":"2021-06-06T10:49:04","guid":{"rendered":"https:\/\/www.ppcshield.io\/?p=2875"},"modified":"2024-02-18T09:18:24","modified_gmt":"2024-02-18T09:18:24","slug":"preventing-click-fraud-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.ppcshield.io\/blog\/preventing-click-fraud-in-affiliate-marketing\/","title":{"rendered":"Click Fraud In Affiliate Marketing: Top Prevention Tips"},"content":{"rendered":"\t\t
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Click Fraud in Affiliate Marketing: Top Prevention Tips<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6 min read<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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June 6, 2021<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAffiliate Marketing<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Home<\/a><\/span><\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A recent report from Adobe says 28% of web traffic comes from non-human sources.\u00a0<\/strong>Non-human traffic is accountable for most of click fraud. <\/span><\/p>

The reputation of search engines suffers significantly because of it, so search engines like Google are constantly working on measures to suppress illegal actions of click fraud. <\/span><\/p>

This search engine can control several indicators at once: the IP address from which the ad was clicked, double-clicking, “winding up” clicks in a short period.<\/span><\/p>

Unfortunately, only a few click frauds are found, since fraudulent methods are regularly updated.<\/span><\/p>

Already familiar with click fraud?<\/strong> Skip to the main must-read parts: click fraud prevention tips for affiliate marketers<\/a><\/strong><\/span> or TL;DR Infographic.<\/a><\/strong><\/span>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Click Fraud?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click Fraud is one of the most deleterious phenomena for digital advertisers.\u00a0
<\/span>Its action is multiple and carried out with malicious intent.<\/p>

Click fraud is when a person, computer program, or generated script attacks advertisers by repeatedly clicking on a PPC ad to increase ad spend, lower conversion rates, and distort performance data (eventually, it also negatively impacts the ROI).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does Click Fraud work?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click fraud is clicking on an online ad, usually with malicious intent.\u00a0
<\/span>This could be due to \u201cdraining\u201d the advertiser’s budget in an attempt to remove ads from search results or redirect ad spend to third parties or scammers.<\/span><\/p>

These fake clicks on your paid ads can cost anywhere from a few pennies to over a hundred dollars, depending on the CPC (cost per click) of your ad.
<\/span>Click fraud can affect any form of paid advertising, including paid search results, banner ads, video ads, or native ad content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to detect fraudulent clicks?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have a careful look at your website metrics. When you see a spike in traffic, check your analytics right away.
You will probably see something like this: irregular difference between current and average values. You might have been attacked, if you see one or few of these signs:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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