{"id":656,"date":"2020-10-26T12:23:48","date_gmt":"2020-10-26T12:23:48","guid":{"rendered":"https:\/\/www.ppcshield.io\/?page_id=656"},"modified":"2024-02-18T09:15:03","modified_gmt":"2024-02-18T09:15:03","slug":"click-fraud","status":"publish","type":"page","link":"https:\/\/www.ppcshield.io\/click-fraud\/","title":{"rendered":"Click Fraud"},"content":{"rendered":"\t\t
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Click Fraud:
all you need to know in 2024-2025<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Growing cybercrime<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click fraud is one of the fastest-growing cybercrimes. It’s highly profitable and it’s in huge demand, especially in highly competitive industries. Only few cases end up in prosecution and conviction, which makes it a low-risk form of digital crime – very attractive for cyber criminals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/span>\n\t\t\t\t50<\/span>\n\t\t\t\t% of marketers<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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are concerned about click fraud (eMarketer)<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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By 2030, ad fraud might become the biggest organized crime market, worth $50 billion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tProtect your PPC campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why is click fraud dangerous for you?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Wasted Budget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unless detected and blocked, bots waste your PPC budget. You might spend over 20% on irrelevant traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Incorrect Data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The accuracy of your campaign data is affected and can lead you to wrong data-driven decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Poor Conversion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fake clicks have zero potential for sales, they drive your CTR up and push your conversion rate down.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Giant monetary losses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The % of Google ad budget wasted by click fraud differs by industry. In the highly competitive ones, yearly loss amounts can reach billions. Some of the most affected industries are: E-commerce, Finance, Travel, and Legal.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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E-commerce sector has lost around<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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in 2020 (Report by the University of Baltimore)<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Your competitors are the<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t#<\/span>\n\t\t\t\t1<\/span>\n\t\t\t\t beneficiary of click fraud<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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attacks on your PPC campaigns<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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High Competition = High Click Fraud Risk<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Highly competitive industries tend to suffer from click fraud more often. It’s in the interest of your competitors to deplete your advertising budget and weaken your position. Abusing your Google ad campaigns, they can benefit from more convenient bidding prices and better traffic for their own campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bots and bot farms are your active clickers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non-human traffic is destructive for your PPC campaigns, your ad budget and your main campaign metrics. It lowers the chances of your ad to be seen by real potential customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fraudulent bot traffic<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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every year\u00a0(Business Insider)<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How can you know if your PPC ads are affected?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Watch out for these red flags of click fraud:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Extreme CTR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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comparing to your previous campaigns or your expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2. Low Engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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with high bounce rates and low session times.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3. ROI drops<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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unexpected and significant decrease in your PPC campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Noticed at least one of these signs?
Activate your PPC Shield protection today!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTry for FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Click Fraud: all you need to know in 2024-2025 Growing cybercrime Click fraud is one of the fastest-growing cybercrimes. It’s highly profitable and it’s in huge demand, especially in highly competitive industries. Only few cases end up in prosecution and conviction, which makes it a low-risk form of digital crime – very attractive for cyber […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-656","page","type-page","status-publish","hentry"],"yoast_head":"\nClick Fraud - Protect Your Google Ads with PPC Shield<\/title>\n<meta name=\"description\" content=\"On average, click fraud accounts for up to 20% of all PPC traffic. How to know if your Google ads are affected and what to do about it? 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