{"id":3086,"date":"2021-08-04T11:51:58","date_gmt":"2021-08-04T10:51:58","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=knowledge-base&p=3086"},"modified":"2021-08-08T10:23:10","modified_gmt":"2021-08-08T09:23:10","slug":"what-is-click-fraud","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/","title":{"rendered":"What is Click Fraud?"},"content":{"rendered":"

Click fraud, legally speaking (Juju, Inc v. Native<\/em> Media, LLC, No. 19-402-CFC, 2020 WL 3208800 (D. Del., June 15, 2020) refers to an event when an online advertising service enhances its perceived value by inflating the number of users who click<\/em>\u00a0on the ads.<\/p>\n

Non-legally speaking<\/em>, click fraud is the wrongful act of clicking on PPC (pay-per-click) ads for any reason with malicious intent.
\nFor example, to artificially increase site revenue or to exhaust a company’s advertising budget.<\/p>\n

Is it different than Invalid Clicks?<\/strong>
\nYes, click fraud differs from repeated clicks or clicks made by the ad’s host\/publisher (i.e. invalid clicks) in that it is intentional, malicious, and has no potential for conversion<\/em>.
\nClick fraud happens with PPC advertising and involves anyone or anything<\/a> that is clicking on your paid search advertising with no intention of purchasing something.<\/p>\n

Is click-fraud illegal?<\/strong>
\nYes it is although it became an officially illegal practice only in June 2020. United States Magistrate Judge Christopher J. Burke of the District of Delaware recently held that click fraud<\/em> violates the federal Computer Fraud and Abuse Act, 18 U.S.C 1030 (\u201cCFAA\u201d).<\/p>\n

What can I do to prevent click fraud?
\n<\/strong>A simple way to stop current fraudulent clicks as well as preventing future ones, is to invest in a click fraud prevention software.
\nPPC Shield\u2019s top-notch system detects all kinds of fraudulent clicks, maximizes your conversion potential, and provides you with trustworthy data based on which you can strategize your ppc campaigns.
\nWe save you up to 20% of your PPC budget from being hijacked by fraudsters so you can reinvest it and make additional earnings!<\/p>\n

Interested in reading more? Check out our blog article on everything you need to know about click fraud<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Click fraud, legally speaking (Juju, Inc v. Native Media, LLC, No. 19-402-CFC, 2020 WL 3208800 (D. Del., June 15, 2020) refers to an event when an online advertising service enhances its perceived value by inflating the number of users who click\u00a0on the ads. Non-legally speaking, click fraud is the wrongful act of clicking on PPC […]<\/p>\n","protected":false},"featured_media":0,"parent":1412,"menu_order":0,"template":"","meta":[],"knowledge-base-tags":[],"class_list":["post-3086","knowledge-base","type-knowledge-base","status-publish","hentry"],"yoast_head":"\nWhat is PPC Click Fraud? - PPC Shield<\/title>\n<meta name=\"description\" content=\"Click fraud is THE most costly form of fraud committed each year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PPC Click Fraud? - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"Click fraud is THE most costly form of fraud committed each year!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"PPC Shield\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-08T09:23:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/\",\"url\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/\",\"name\":\"What is PPC Click Fraud? - PPC Shield\",\"isPartOf\":{\"@id\":\"https:\/\/www.ppcshield.io\/#website\"},\"datePublished\":\"2021-08-04T10:51:58+00:00\",\"dateModified\":\"2021-08-08T09:23:10+00:00\",\"description\":\"Click fraud is THE most costly form of fraud committed each year!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ppcshield.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Popular Questions\",\"item\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is Click Fraud?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ppcshield.io\/#website\",\"url\":\"https:\/\/www.ppcshield.io\/\",\"name\":\"PPC Shield\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ppcshield.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ppcshield.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ppcshield.io\/#organization\",\"name\":\"PPC Shield\",\"url\":\"https:\/\/www.ppcshield.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ppcshield.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ppcshield.io\/app\/uploads\/cropped-PPC-shield-logo-dark.png\",\"contentUrl\":\"https:\/\/www.ppcshield.io\/app\/uploads\/cropped-PPC-shield-logo-dark.png\",\"width\":427,\"height\":115,\"caption\":\"PPC Shield\"},\"image\":{\"@id\":\"https:\/\/www.ppcshield.io\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is PPC Click Fraud? - PPC Shield","description":"Click fraud is THE most costly form of fraud committed each year!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/","og_locale":"en_US","og_type":"article","og_title":"What is PPC Click Fraud? - PPC Shield","og_description":"Click fraud is THE most costly form of fraud committed each year!","og_url":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/","og_site_name":"PPC Shield","article_modified_time":"2021-08-08T09:23:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/","url":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/","name":"What is PPC Click Fraud? - PPC Shield","isPartOf":{"@id":"https:\/\/www.ppcshield.io\/#website"},"datePublished":"2021-08-04T10:51:58+00:00","dateModified":"2021-08-08T09:23:10+00:00","description":"Click fraud is THE most costly form of fraud committed each year!","breadcrumb":{"@id":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-click-fraud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ppcshield.io\/"},{"@type":"ListItem","position":2,"name":"Popular Questions","item":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/"},{"@type":"ListItem","position":3,"name":"What is Click Fraud?"}]},{"@type":"WebSite","@id":"https:\/\/www.ppcshield.io\/#website","url":"https:\/\/www.ppcshield.io\/","name":"PPC Shield","description":"","publisher":{"@id":"https:\/\/www.ppcshield.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ppcshield.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ppcshield.io\/#organization","name":"PPC Shield","url":"https:\/\/www.ppcshield.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ppcshield.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.ppcshield.io\/app\/uploads\/cropped-PPC-shield-logo-dark.png","contentUrl":"https:\/\/www.ppcshield.io\/app\/uploads\/cropped-PPC-shield-logo-dark.png","width":427,"height":115,"caption":"PPC Shield"},"image":{"@id":"https:\/\/www.ppcshield.io\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base\/3086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base"}],"about":[{"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/types\/knowledge-base"}],"version-history":[{"count":3,"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base\/3086\/revisions"}],"predecessor-version":[{"id":3104,"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base\/3086\/revisions\/3104"}],"up":[{"embeddable":true,"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base\/1412"}],"wp:attachment":[{"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/media?parent=3086"}],"wp:term":[{"taxonomy":"knowledge-base-tags","embeddable":true,"href":"https:\/\/www.ppcshield.io\/wp-json\/wp\/v2\/knowledge-base-tags?post=3086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}