{"id":1356,"date":"2021-03-08T15:31:47","date_gmt":"2021-03-08T15:31:47","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=kb-article&p=1356"},"modified":"2021-03-11T12:48:14","modified_gmt":"2021-03-11T12:48:14","slug":"does-click-fraud-affect-my-cpa-campaigns","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/does-click-fraud-affect-my-cpa-campaigns\/","title":{"rendered":"Does click-fraud affect my CPA campaigns?"},"content":{"rendered":"

If you are running CPA campaigns you might think that fraudulent clicks are not something to be concerned about, since <\/span>theoretically,<\/span><\/i> you are paying per action and not per click. But get this, you <\/span>are paying per click,<\/span><\/i> and here is why:<\/span><\/p>\n

The actions you are paying for, come from clicks on your ads. Someone or something<\/span><\/a> clicks on your ad and completes a desired action which translates as a conversion. For example filling in a form (and becoming a lead), leaving a comment, subscribing to a newsletter, clicking to download an article, even scrolling down to read more, etc.<\/span><\/p>\n

So let\u2019s say for example you are running a Google Ads campaign with a bidding strategy Target CPA = $100. Your conversion rate is 10%, which means it takes 10 clicks to generate a single conversion at a price of $100, so far so good. A single click costs you $10. <\/span>
\n<\/span>Now imagine that 5 of those 10 clicks are fraudulent. What would the impact be for you?<\/span><\/p>\n