{"id":1291,"date":"2021-03-08T13:28:12","date_gmt":"2021-03-08T13:28:12","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=kb-article&#038;p=1291"},"modified":"2021-03-11T13:05:40","modified_gmt":"2021-03-11T13:05:40","slug":"how-does-ppc-shield-determine-a-click-is-unsafe","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/how-does-ppc-shield-determine-a-click-is-unsafe\/","title":{"rendered":"How does PPC Shield determine a click is unsafe?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">This is our secret sauce, so we obviously can\u2019t disclose it completely or we would be telling the bad guys how to work around PPC Shield\u2019s powerful protection \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400\">As soon as your Google Ad is clicked, PPC Shield\u2019s monitoring process kicks in. Each click on each of your ads is unique (read more <a href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-gclid\/\">here<\/a>) and will be acutely analyzed using several unique data points with which our algorithm will deem the click as either legitimate or dangerous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The click data is compared to our extensive internal IP database as well as 3rd party industry-leading IP blacklist databases, if the click comes from a suspicious IP we\u2019ll recognize this click as a security threat and <a href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-does-ip-blocking-mean\/\">block the IP address<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A few other elements we can disclose &#8211; and by no means all of them &#8211; are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Device type<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Operating System<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Location<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Browser<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Network<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hardware <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This is our secret sauce, so we obviously can\u2019t disclose it completely or we would be telling the bad guys how to work around PPC Shield\u2019s powerful protection \ud83d\ude09 As soon as your Google Ad is clicked, PPC Shield\u2019s monitoring process kicks in. Each click on each of your ads is unique (read more here) [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":1412,"menu_order":0,"template":"","meta":[],"knowledge-base-tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does PPC Shield determine a click is unsafe? - PPC Shield<\/title>\n<meta name=\"description\" content=\"Our formula to keep your Ads safe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/how-does-ppc-shield-determine-a-click-is-unsafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does PPC Shield determine a click is unsafe? - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"Our formula to keep your Ads safe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/how-does-ppc-shield-determine-a-click-is-unsafe\/\" \/>\n<meta property=\"og:site_name\" content=\"PPC Shield\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-11T13:05:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/how-does-ppc-shield-determine-a-click-is-unsafe\/\",\"url\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/how-does-ppc-shield-determine-a-click-is-unsafe\/\",\"name\":\"How does PPC Shield determine a click is unsafe? 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