{"id":1290,"date":"2021-03-08T13:29:44","date_gmt":"2021-03-08T13:29:44","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=kb-article&p=1290"},"modified":"2021-03-15T08:43:33","modified_gmt":"2021-03-15T08:43:33","slug":"what-is-gclid","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-gclid\/","title":{"rendered":"What is GCLID?"},"content":{"rendered":"

Google Click Identifier or GCLID, is a unique parameter used by Google to transfer information via the URL between your Google Ads and Google Analytics Accounts.\u00a0<\/span><\/p>\n

The GCLID identifies several unique elements such as the campaign the ad belongs to and is used for ad tracking and campaign attribution.\u00a0<\/span><\/p>\n

Read more on this article by Google<\/span><\/a><\/p>\n

PPC Shield uses this parameter to obtain each click\u2019s unique information and identify it as safe or fraudulent. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Click Identifier or GCLID, is a unique parameter used by Google to transfer information via the URL between your Google Ads and Google Analytics Accounts.\u00a0 The GCLID identifies several unique elements such as the campaign the ad belongs to and is used for ad tracking and campaign attribution.\u00a0 Read more on this article by […]<\/p>\n","protected":false},"featured_media":0,"parent":1412,"menu_order":0,"template":"","meta":[],"knowledge-base-tags":[],"yoast_head":"\nWhat is GCLID? - PPC Shield<\/title>\n<meta name=\"description\" content=\"Google Click Identifier or GCLID, is a unique parameter used by Google to transfer information via the URL between your Google Ads.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-gclid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is GCLID? 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