{"id":1290,"date":"2021-03-08T13:29:44","date_gmt":"2021-03-08T13:29:44","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=kb-article&p=1290"},"modified":"2021-03-15T08:43:33","modified_gmt":"2021-03-15T08:43:33","slug":"what-is-gclid","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/what-is-gclid\/","title":{"rendered":"What is GCLID?"},"content":{"rendered":"
Google Click Identifier or GCLID, is a unique parameter used by Google to transfer information via the URL between your Google Ads and Google Analytics Accounts.\u00a0<\/span><\/p>\n The GCLID identifies several unique elements such as the campaign the ad belongs to and is used for ad tracking and campaign attribution.\u00a0<\/span><\/p>\n