{"id":1284,"date":"2021-03-08T13:09:17","date_gmt":"2021-03-08T13:09:17","guid":{"rendered":"https:\/\/www.ppcshield.io\/?post_type=kb-article&p=1284"},"modified":"2021-03-17T12:25:49","modified_gmt":"2021-03-17T12:25:49","slug":"do-i-need-protection-against-click-fraud","status":"publish","type":"knowledge-base","link":"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/do-i-need-protection-against-click-fraud\/","title":{"rendered":"Do I need protection against click fraud?"},"content":{"rendered":"

Do you advertise on Google Ads? Do you work with CPA or CPC\/PPC bidding strategies?\u00a0<\/span>If you answered yes, you most likely already are, have been, or will be, a victim of click fraud. Click here<\/a> to read more about this.\u00a0<\/span><\/p>\n

Different sources have estimated digital ad fraud costs to be between around $11 billion USD only in the US up to $44 billion USD worldwide. Moreover, it is estimated it will grow exponentially worldwide and will increase to a cost of over $50 billion a year by 2025.\u00a0<\/span><\/p>\n

Specifically, click fraud is one of the fastest-growing cybercrimes and it’s expanding at an alarming pace. It\u2019s highly profitable and it\u2019s in huge demand, especially in highly competitive industries. Only a few cases end up in prosecution and conviction, which makes it a low-risk form of digital crime \u2013 very attractive for cybercriminals.<\/span>
\n<\/span>It is generally accepted that online advertisers spend about 20% of the budget on fraudulent clicks. According to the University of Baltimore, in 2020 click fraud cost approximately $23.7 billion USD to online advertisers.<\/span><\/p>\n

For this reason alone we have built here at PPC Shield the best and most effective click fraud protection in the whole cybersecurity industry. We have put together the smartest and most dedicated minds to build our powerful and comprehensive solution for this increasingly distressing and expensive pain that affects millions of companies.<\/span><\/p>\n

So whether you have been a victim of a cyberattack already, or you are smart and looking to protect your Google Ads from click-fraud attacks, PPC Shield is here for you. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you advertise on Google Ads? Do you work with CPA or CPC\/PPC bidding strategies?\u00a0If you answered yes, you most likely already are, have been, or will be, a victim of click fraud. Click here to read more about this.\u00a0 Different sources have estimated digital ad fraud costs to be between around $11 billion USD […]<\/p>\n","protected":false},"featured_media":0,"parent":1412,"menu_order":0,"template":"","meta":[],"knowledge-base-tags":[],"yoast_head":"\nDo I need protection against click fraud? - PPC Shield<\/title>\n<meta name=\"description\" content=\"If you advertise PPC or CPA campaigns on Google Ads, then YES, you need to protect your ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/do-i-need-protection-against-click-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do I need protection against click fraud? - PPC Shield\" \/>\n<meta property=\"og:description\" content=\"If you advertise PPC or CPA campaigns on Google Ads, then YES, you need to protect your ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/do-i-need-protection-against-click-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"PPC Shield\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-17T12:25:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/do-i-need-protection-against-click-fraud\/\",\"url\":\"https:\/\/www.ppcshield.io\/knowledge-base\/popular-questions\/do-i-need-protection-against-click-fraud\/\",\"name\":\"Do I need protection against click fraud? 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