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Written by Galia
Google Click Identifier or GCLID, is a unique parameter used by Google to transfer information via the URL between your Google Ads and Google Analytics Accounts.
The GCLID identifies several unique elements such as the campaign the ad belongs to and is used for ad tracking and campaign attribution.
Read more on this article by Google
PPC Shield uses this parameter to obtain each click’s unique information and identify it as safe or fraudulent.
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